Starbucks will push the boundaries in digital innovation with the launch of its first-of-its-kind virtual Starbucks store in China. This ground-breaking digital collaboration with Alibaba Group unlocks new levels of engagement unseen in the marketplace today with customers. By transcending the traditional limitations of a single-app, to provide customers a unified one-stop Starbucks digital experience across […]
Starbucks has extended its partnership with Alibaba in China, which will see it launch delivery services, establish a delivery kitchen and create a virtual store with the help of the eCommerce giant’s subsidiaries. The American coffee giant is already working with Alibaba for its interactive coffee store Shanghai Reserve Roastery, which is powered by Alibaba technology to allow consumers […]
Starbucks will remain the most popular proximity mobile payment app, staying ahead of Apple Pay and other competitors, according to eMarketer’s latest forecast on US proximity mobile payments. This year, 23.4 million people ages 14 and over will use the Starbucks app to make a point-of-sale purchase at least once every six months. That puts […]
As we get set to reveal this year’s Lovely Mobile Rankings, Report & Awards that looks back and celebrates mobile marketing done in the past year, the editorial team at Lovely Mobile News decided to give you — our viewers — an exclusive sneak peek. So, here are our picks for The Lovely Mobile Leaders of 2018, […]
Starbucks has added the ability to send digital gift cards to friends direct via Apple’s iMessage service. The gift cards can be paid for through Apple Pay, which is also used to redeem the gift card – the idea being to remove as many steps as possible from the process. “Over the years, giving and […]
Starbucks has launched a social gifting feature on WeChat to create more digital connections with Chinese customers. The feature “用星說” (Say it with Starbucks) has launched on messaging app Weixin (WeChat) following a two-week trial. The feature enables users to instantly gift a Starbucks drink or digital gift card, which is stored in the receivers […]
Starbucks is inviting Facebook users to find out which iced coffee drink best suits their lifestyle, reflecting a resurgence in popularity for mobile-optimized personality quizzes as consumers seek out quick hits of entertainment. The coffee giant is sponsoring ads on Facebook to promote its newest mobile quiz, which consists of eight summer-themed questions designed to […]
Google’s launch of its Android Pay platform in the UK may be extremely imminent, according to tags seen on payment terminals at fast food chain Pret A Manger, which suggested that the brand was now accepting Android Pay. According to The Telegraph, multiple Pret A Manger branches in London have added tags to credit card […]