Domino’s Pizza is looking to game Instagram — literally. The pizza delivery chain has brought its delivery vehicle, the DXP, to Instagram via a click-through game called “DXP Adventures.” The campaign was designed to make the DXP a household name. When players tap the tag “start_the_adventure” in the Domino’s promoted Instagram post, they will be […]
TubeMogul has partnered with Facebook to sell video ads on the social network’s news feed, as well as on Instagram, across desktop and mobile. This makes it one of the first video platforms to be awarded the Facebook Marketing Partner badge, following a closed beta during which brands including Expedia, Lenovo and Kraft ran over […]
Warner Bros. is transforming Snapchat users into a version of the Joker from the upcoming film Suicide Squad with a limited-time sponsored lens, a move to reflect fan feedback for a recent trailer. The film studio is amidst a reshoot to include more upbeat and humorous moments in the upcoming movie, following positive reception from […]
Dating app Tinder has tied the knot with Humin after being drawn to the San Francisco-based start-up’s contact management expertise. Whilst terms of the deal haven’t been disclosed it is understood that Tinder will essentially requisition Humin’s east coast base for its San Francisco office – with senior staff all transferring to Tinder. This includes […]
Twitter is making itself more accessible to the visually impaired. The social network is in the middle of a big shift to more multimedia messages: More and more images, GIFs, videos and other embedded content are appearing in tweets. But this makes it more difficult to people who have sight problems and rely on accessibility […]
Ad industry sources reveal that Pinterest’s “long-awaited video ads” are here. “Pinterest had been considering how it could implement video ads for months,” noted Garett Sloane in a post for Digiday. “Promoted video pins are being tested among a small group of users, and internally at Pinterest, according to one source briefed on the tests.” […]
Snapchat has launched ‘Chat 2.0’, a major update for the social app’s ‘Chat’ messaging functionality. The update introduces audio calling, 200 emoji-style stickers, and short video and audio ‘notes’, looping clips which can be up to 10 seconds long. Chat’s video calling feature has also been updated to be more intuitive. These changes bring Chat closer in line with Facebook’s […]
Instagram is extending the maximum length for videos from 15 seconds to 60, and enabling users to create single videos from multiple clips. These changes follow a 40 per cent increase in time spent watching videos on Instagram over the past six months. Longer videos have been available to advertisers since February, but will now […]
Facebook has launched its Canvas ads worldwide, allowing advertisers to effectively take over a mobile device’s screen with immersive creative that loads almost instantaneously when someone taps on the news feed. The ad format supports a mix of features including slideshows, descriptions, videos and a scrollable, interactive interface, that effectively create a mini website designed […]
Facebook is reportedly testing an extension of Facebook to the mobile web. According to AdExchanger, the social network giant is one month into a test involving around 10 publishers, including social publisher, Diply. Up until now, Audience Network ads have only been available in-app. If Audience Network is fully deployed to the mobile web, it […]