Inspired by the monumental Trump-Kim Summit, Nando’s Singapore created #NOBEEFDAY, encouraging people to move past conflicts, end the beef and keep the “fire and fury” where it belongs – in our bellies. The initiative by TBWA\Singapore, which launched on social media and in-restaurant on June 10, also included a peace-loving engagement where customers are can […]
After months of rumours, Indonesian ride-sharing platform Go-Jek has announced plans to expand its operations into four new Asian markets as part of a US$500 million investment and growth strategy. The new markets are Singapore, Vietnam, Thailand and the Philippines, which the company says in a statement it will enter “within the next few months”. […]
Absolut has launched a ‘Global Selfie’ campaign to celebrate the launch of its limited edition ‘Absolut World’ vodka. The campaign invited travellers flying from Frankfurt and Singapore to upload a picture of themselves via Absolut.com/globalselfie with their name, age, city and recommend places they love eating, drinking and getting together with friends at in their […]
Alcheme, a rising player in the skincare scene, recently closed a round of seed funding, led by DSG Consumer Partners, an investment company based in Singapore that focuses on consumer businesses in Southeast Asia and India, as well as private investor Kenneth Bishop. With the funding, Alcheme will focus on product and market development, as […]
MullenLowe Group has collaborated with Shazam to roll out the ‘Unmute Daniel’ campaign, in a bid to raise awareness around the issue of cyberbullying in Singapore. ‘Unmute Daniel’ is a digital campaign that utilises technology to communicate with their target audience of youths and their parents. The campaign mascot, Daniel, represents every child who […]
Nielsen held a global launch event in Singapore for a new Smart Store offering, which aims to help retailers and manufacturers understand shopper behaviour and uncover the “moment of truth”. Regardless of the store format, Nielsen claims the offering will allow marketers to measure, evaluate, and optimise a range of retail strategies that impact sales […]
iPrice Group, a meta-search engine in Southeast Asia, has released its 2017 State of eCommerce report, to shed light on some of the area’s most important eCommerce metrics. The research leverages iPrice’s proprietary data from over 1,000 eCommerce players operating in the 6 of the largest Southeast Asian markets (Indonesia, Malaysia, Singapore, Thailand, Philippines and […]
Alibaba Group has joined forces with the Nanyang Technological University in Singapore (NTU) to establish Alibaba’s first joint AI research institute outside China. The five-year, multi-million dollar collaboration will see 50 researchers from both organisations working together. As part of the partnership, NTU will combine its human-centred AI technology with Alibaba’s Natural Language Processing (NLP), […]
OCBC, a Singapore-based bank, has launched the ability for customers to do day-to-day banking tasks via the app and Apple’s Siri. According to the bank, customers with the app can now log on and command Siri to help with banking tasks by using their voice. Using the service, users can check their bank account balances, […]
You’ll soon be able to pay for your oBike rides using Grab’s mobile wallet, GrabPay, thanks to a memorandum of understanding (MoU) announced on January 22 between the two technology companies. As part of the partnership, oBike will integrate GrabPay into its mobile app. As part of a number off new joint initiatives to be […]