Beck’s Turns WhatsApp Chats from Legendary Nights Out into Personalised Comics with New App

Beck’s Turns WhatsApp Chats from Legendary Nights Out into Personalised Comics with New App

With the “Heroes of the Night” app, Beck’s is launching a new initiative in keeping with its brand claim “You make it legendary”. From now on, WhatsApp users can simply transform their chat history into a comic and therefore recreate their epic night out with friends in the most unique way. In cooperation with comic […]

Plan.Net Innovation Studio’s Jonas Heitzer explores the origins of Augmented Reality

Plan.Net Innovation Studio’s Jonas Heitzer explores the origins of Augmented Reality

Plan.Net were at the forefront of integrating AR functions into advertising. The first marketing initiatives with augmented reality (AR) appeared in Germany around the year 2011. Back then, Plan.Net integrated AR functions in a campaign for the special interest channel Syfy, for example. Posters were impressively brought to life using the technology available at the […]

Serviceplan’s Till Hohmann: No longer good enough to present a “nice campaign based on a clever insight”

Serviceplan’s Till Hohmann: No longer good enough to present a “nice campaign based on a clever insight”

Serviceplan Group is the largest and most diversified owner-managed and partner-managed agency group in Europe. We spoke to their ‎Managing Creative Director, Till Hohmann, who gave us an insight into the agency’s future plans, his thoughts on the future of the Industry and his experience in judging the Direct Marketing category at Cannes in 2017: Q) What was […]

Serviceplan Group develops a free German course for refugees – WhatsGerman

Serviceplan Group develops a free German course for refugees – WhatsGerman

WhatsGerman, a language course based on the already existing digital platform, WhatsApp, won the mobile category’s gold award at the 2016 Cannes Lions International Festival of Creativity. WhatsGerman is a language course that is delivered through the messaging platform WhatsApp, and is directed towards the large number of refugees that entered Germany in 2015. Germany […]