With advertisers spending increasing amounts of money in Amazon’s growing advertising business, the firm is looking for ways to expand its range of ad products, and the latest innovation is video advertising within its mobile search results. The mobile video ads are currently in a limited beta test, and while the product has only just been […]
Integrating search and social channels has emerged as the biggest challenge for advertisers globally in 2018. That’s according to Marin Software’s latest ‘State of Digital Advertising’ report, which canvassed the views of more than 500 B2C performance marketers around the world from across the Retail, Automotive, Travel and Finance sectors. Getting these two channels to […]
USA-based Sojern has released an Australia and New Zealand (ANZ) Travel Report with Google, using data from 350 million traveller profiles. The report takes an in-depth view of how local, regional and international travellers search, compare and book travel. Chris Greenwood, Sojern regional sales director said travellers now use multiple devices, channels and platforms to […]
Google is announcing new efforts today to support the media industry by fighting misinformation and bolstering journalism, which will live under a newly announced umbrella called the Google News Initiative. Google already offers something similar in Europe through the Digital News Initiative, but the Google News Initiative is intended to be a wider worldwide expansion […]
You can’t escape ads online because they’re often the primary source of revenue for publishers and content creators. Google runs one of the largest ad businesses online and it routinely improves the controls that users have over their online ad experience, to ensure that a balance is struck between ads and user experience. Google has […]
Google announced it will begin considering page speed when ranking webpages in mobile searches starting in July 2018. The search giant attributed the change to its users caring about the speed of a webpage. Google said the “Speed Update” applies the same standard to all webpages regardless of the technology they’re built on. It will only […]
Microsoft’s Bing is undergoing a major change, partnering Reddit and using AI to try and take on Google. New features include the ability to summarise the two opposing sides of contentious questions, and another that measures how many reputable sources are behind a given answer. Speaking at the Everyday AI event, Reddit co-founder Alexis Ohanian […]
Driven by the rise in popularity of people watching online video, advertisers spent more on video ads than banner ads for the first ever time – according to the latest Internet Advertising Bureau UK / PwC Digital Adspend report. In the first half of 2017, advertisers spent £699 million on video ads – a 46% […]
Google has introduced a feature to Maps and Search that helps people find out all they need to know about a location they have searched for. With Google’s ‘Questions & Answers’, people are able to ask questions, get answers, and answer other people’s questions about places on Google Maps. The most informative questions and answers […]
Asos has become the latest e-commerce retailer to embrace computer vision after it introduced image search functionality to its iOS fashion app for the first time with an Android companion also waiting in the wings. The innovation will enable shoppers to simply take or copy a photograph of any clothing or accessory which they desire […]