ViralGains, the leader in intelligent ad journey orchestration, announced the launch of ViralGains Odyssey. The new software as a service (SaaS) platform allows marketers to leverage the voice of the customer to drive smarter advertising outcomes that directly impact the bottom line. ViralGains Odyssey works seamlessly across video, connected TV (CTV) and display advertising. A […]
Robert Dyas has struck a partnership with customer experience platform Narvar that will see the homeware retailer further improve its customer experience after the buy button by providing consistent and branded communications. In a world of Amazon and Ikea how can hardware stores really stay relevant and competitive? 150-year-old heritage retailer Robert Dyas has lived […]
Gurgaon based VURoll, India’s first multi-channel DIY social media management platform, introduced its latest version with new and exciting features. The notable additions include posting and social listening, online relationship management, and customer relationship management, extending the platform to a SaaS module in one simple interface. With the new features, VURoll will enable brands to have […]
Brandwatch, the world-leading social intelligence company, has acquired London-based SaaS research platform Qriously to fuse the best of modern market research with its heritage in social intelligence. While legacy social listening players are competing with similar features from the same social media data sources, Brandwatch is differentiating itself by adding Qriously’s real-time survey functionality, enabling […]
Mobiquity Networks, a mobile first, next generation, Software-as-a-Service (SaaS) platform for data and advertising and wholly owned subsidiary of Mobiquity Technologies announced a platform partnership with Respario. Respario Digital Advertising Group is a full-service solution provider of digital out of home experiences. Since 2005, Respario has assembled a portfolio of strategic tools and resources that […]
MyMeds&Me, a leading Software as a Service (SaaS) provider of adverse event and product quality complaint solutions, has partnered with Proact, a leading European cloud and data centre provider. MyMeds&Me has opted for Proact’s comprehensive SIEM as a Service offering to ensure the security and privacy features of its pharamacovigilance solution Reportum are set to […]
Mobile advertisement firm Adplay has introduced a number of new features designed to improve the experience of advertising on mobile platforms. The company said that as mobile advertising becomes the main channel for digital ad spending, it is increasingly important to engage audiences in new ways, breaking away from the traditional banner ad. The new […]