As the general population becomes more and more accustomed to technology pervading every aspect of their daily lives, according to new research. The study, from retail technology expert Conversity has revealed that almost seven in ten (69 per cent) of consumers – rising to 86 per cent amongst the millennial generation – believe that technology […]
Amazon is reportedly testing new ad tech tools that will see the eCommerce giant make its biggest move yet in its attempts to rival digital advertising firms like Google. The firm is trialling a new display offering that will enable merchants using its online marketplace to retarget consumers around the web. According to Bloomberg, which […]
The percentage of online U.S. sales made on mobile phones dipped from 43% in 2016 to 36% last year, according to a study by Forrester Research. During that same time, e-commerce grew by 14%. Cumbersome payment methods that require too many keystrokes at checkout are impeding the adoption of commerce on mobile, where conversion rates […]
Though adoption is growing at a rapid pace, voice-enabled technology is still nascent and not used often for buying, with the majority of purchases going toward media, entertainment and household products, according to a study by retail search marketing firm NetElixir. Of the 1,000 U.S. adults surveyed, a majority use voice assistants to search for […]
Mobile-native ad tech company S4M has teamed up with Adsquare, a mobile data exchange, to enable targeting and measurement capabilities within physical stores. The integration will give advertisers access to hourly updates about incremental store visits generated by their mobile campaigns in S4M’s Fusio dashboard. In addition, retailers and trading desks are able to optimise […]
The battle between e-commerce companies Amazon and Flipkart in India continues to intensify as Amazon is now closing the gap on Flipkart, according to Forrester. Flipkart raised $2.5 billion from Softbank in 2017, bringing its total funding to $6bn to date and competing with Amazon, which committed $5bn to India for market share. After surpassing […]
Google has announced a new function to its digital ecosystem called Shopping Actions, allowing customers to use its Assistant and Search engine to streamline online purchasing. In a statement on its “Inside Adwords” blog, Google said, “Today’s consumers don’t just want answers; more and more, they’re craving relevant, meaningful, and immediate assistance in completing their […]
Retailers will soon find a wider selection of ads available to them on Pinterest. The visual search company is expanding its “Shopping Ads” feature, which was tested with a handful of retailers last year. The ads, which consumers see in their Pinterest search feeds, will now be available to hundreds of other brands after a […]
Instagram‘s shopping service is expanding into the UK, letting retailers tag their products in images to sell directly to people on the the social network. The launch in the UK follows a small-scale beta trial with Marks & Spencer, Heidi Klein and Mahabis. Amy Cole, head of product development at Instagram, says the shopping tool […]
Nielsen held a global launch event in Singapore for a new Smart Store offering, which aims to help retailers and manufacturers understand shopper behaviour and uncover the “moment of truth”. Regardless of the store format, Nielsen claims the offering will allow marketers to measure, evaluate, and optimise a range of retail strategies that impact sales […]