Fashion brand Ted Baker is launching a new comedy sitcom, featuring a shoppable virtual reality film and an Instagram story. The sitcom tells the story of the Baker family who appear to be the picture of suburban utopia, yet beneath the airs and graces the family aren’t quite what they seem. Ted Baker’s social channels […]
Coca-Cola has launched an app to provide small retailers with coke—on demand. The global beverage giant is trying to make the most of the supply chain’s ‘white spaces’ while taking part in the ever-increasing trend of immediacy: matching the demand to the supply in real time with their on-demand deliveries. The white spaces in the […]
Yahoo has unveiled a new text-based chatbot, called ‘Captain” designed to coordinate logistics between family members, without needing download an app or buy extra hardware. The tool uses a text-based system that sets and sends reminders as well as updates shopping and to-do lists without the need to download separate applications. Currently, Captain is only […]
Tesco, the United Kingdom’s leading retailer, has partnered with global digital knowledge management provider Yext, to ensure consistency in the knowledge about its brand across the leading maps, apps, and search engines its customers use. Using the Yext Knowledge Engine, Tesco will be able to update store information across the web in real time — […]
MasterCard has partnered with Turkish mobile retail firm Getir to integrate Masterpass – MasterCard’s digital wallet and mobile payments platform – into Getir’s bot on Facebook Messenger in Turkey. With this ‘first use’ of Masterpass through a bot on Messenger, customers can chat with Getir’s bot on Messenger ‘in a natural, conversational way’ to choose […]
Blis, the global pioneer in advanced location data technology, is partnering with Unacast, the world’s largest network of proximity data and the creators of the Real World Graph, to provide brands greater understanding of who consumers are and how they behave both on- and offline along the path to purchase. These insights will improve attribution […]
Retailers need to embrace next generation technology such as artificial intelligence (AI) and augmented reality (AR) if they want shoppers to continue using their apps, new research has found. The study found that nearly 30% of consumers would like to see more innovation in mobile apps, so that they provide a better, more personalised shopping […]
With the rise of smartphones, online customers have been buying more goods with their mobile devices instead of computers. Tech Crunch released numbers which reported a record $771 million in revenue from mobile customers over Thanksgiving. But while businesses scramble to make their businesses more mobile-friendly, they also have to figure out whether they will stick with […]
Independent app developer Pocket App, is delighted to announce the launch of a new sales tool application designed for Jewson, one of the UK’s leading supplier of sustainable timber and building materials. Already live and in use, the new mobile app will transform the service provided by Jewson’s sales teams across the UK. For both […]
Location-based advertising company Retale has acquired Out of Milk, the most popular shopping list app in North America on the Android platform, with close to 10m downloads. Retale, a Bonial.com company, is the leading US location-based mobile and digital company that conveniently connects shoppers with their favourite retailers and brands locally and essentially serves as […]