Instagram‘s shopping service is expanding into the UK, letting retailers tag their products in images to sell directly to people on the the social network. The launch in the UK follows a small-scale beta trial with Marks & Spencer, Heidi Klein and Mahabis. Amy Cole, head of product development at Instagram, says the shopping tool […]
Nielsen held a global launch event in Singapore for a new Smart Store offering, which aims to help retailers and manufacturers understand shopper behaviour and uncover the “moment of truth”. Regardless of the store format, Nielsen claims the offering will allow marketers to measure, evaluate, and optimise a range of retail strategies that impact sales […]
Fast fashion retailer Zara is launching a mobile augmented reality app to be used in stores, which allows shoppers standing near certain displays to view AR images of models wearing different items from those displays, as well as purchase the merchandise through the app. Zara will begin rolling out the technology next month in about […]
Only around half of the UK’s leading retailers have invested in mobile app technology, despite 80 per cent of shoppers using a retailer’s mobile app and conversion rates being as much as three times higher than mobile sites alone. According to an analysis of 240 of the UK’s leading retailers by eCommerce and digital agency […]
Across the board, UK shoppers are coming to accept that personal information is worth swapping for improved shopping experiences, with 86% agreeing they would volunteer personal data for improved privacy, faster shipping and greater discounts and deals. That’s according to a new consumer behavior report from Episerver, the company transforming digital experiences, which surveyed 1,000 […]
Shoppers at UK supermarket the Co-op will soon be able to bypass the checkout and instead pay for their groceries with their own mobile phones. The Co-op has teamed up with Mastercard to trial a new app at the retailer’s support centre in Manchester ahead of a wider rollout this summer. Customers will be able […]
Voice shopping is expected to jump to $40 billion in 2022, up from $2 billion today, suggesting the new channel may well be the next major disruptive force in retail, according to data from OC&C Strategy Consultants. The survey showed growth in the voice segment will be driven by a surge in the number of […]
Following the September 2017 launch of its new omni-channel e-commerce platform, the Maison Givenchy is delighted to offer the givenchy.com experience to fans and followers in its five main European markets: the UK, Italy, Germany, Netherland and Spain. Overseen by artistic director Clare Waight Keller and designed in collaboration with the London-based agency R/GA, the site brings […]
New Worldpay research reveals India is global capital of mobile apps Indian consumers lead the world when it comes to their affinity for apps, with 82 per cent preferring this method to mobile browsers when shopping on their smartphones. This is far ahead of the global average of 71 per cent. Consumers are also seeking […]
Online retail has long lamented the smartphone visit-to-revenue gap. The fact is, it remains a challenge. But every cloud has a silver lining: That gap is also shrinking. According to “A Mobile-First World,” a new report from Adobe Digital Insights (ADI) that examined data from Adobe Analytics, smartphone visits are increasing in value at a […]