To celebrate the second birthday of its Craigslist and Gumtree-like feature, Facebook has added new AI-powered features to improve the experience for both buyers and sellers. Now, when people upload an item they want to sell, Marketplace’s AI technology will automatically choose a category for the item to be listed in and offer a pricing […]
Research released on October 4 has shown that retailers that focus their marketing budgets on social media and smartphone campaigns might be on the wrong track – across the UK, fewer than one in ten shoppers (9%) say that social media forms part of their purchase journey. In addition, more than half (54%) still use […]
Technology and design firm Iconeme is collaborating with participating retailers in London’s Notting Hill to launch a personalised virtual ‘high street takeover’ that delivers promotions and offers to shoppers’ phones. The takeover, which will cover Notting Hill’s busy Ledbury Road and Westbourne Grove, includes retailers like Derek Rose, Melt, Hari’s, Melissa Odabash, Petit Bateau, Toast and Dinny […]
Marks & Spencer (M&S) has launched a checkout-free mobile payment service to speed up the buying experience in a small number of its stores. ‘Mobile, Pay, Go’ is a feature within the M&S iPhone app which enables customers to scan products as they go and then pay from their device using Apple Pay or a […]
Europe’s leading mobile phone recycling and ‘re-commerce’ company, Redeem, has announced a brand-new industry-leading offering for its UK business, Envirofone. Alongside its core smartphone recycling service, Envirofone will now enable customers to buy a whole range of products, including tablets, wearables, SIM cards and phone insurance, as well as giving them the ability to purchase […]
Snapchat has rolled out self-serve shoppable ads to all advertisers, as it looks to up its eCommerce revenues with a multitude of updates. The move shows the company is increasing both the sophistication and utility of its Snap ads vertical formats for potential brand partners, removing friction in the process. Having launched shoppable AR lenses in April, […]
Nearly 85 percent of consumers plan to spend the same or more on gifts as they did last year, with millennials almost 2X more likely to increase spend, according to new research. Ad tech firm OpenX released the findings of a UK survey conducted in partnership with The Harris Poll looking at consumer shopping ahead […]
BigCommerce, the leading eCommerce platform for fast-growing and established brands, announced that its customer will be able to upload ‘shoppable’ Instagram stories. Brands can now tag products within their Instagram stories, meaning viewers can click on the products and go directly to the brands store to purchase the item. Providing even more organic opportunities to push traffic […]
I talk to online retailers every day and many of their comments revolve around a feeling of nostalgia for the days when things were simpler. We seemed to know instinctively who the shoppers in our store were, and so we implicitly understood what they wanted and how to give them a great experience. But today […]
Instagram is having more and more impact on people’s decisions every day with the app leading a quarter of its UK users to make a purchase based on content they’ve seen. According to a YouGov survey of 500 Instagram users in the UK, commissioned by influencing marketing platform Takumi, 25 per cent of UK Instagram users […]