Google has surpassed Facebook as the primary source of referral traffic for web publishers in a reversal of fortunes for the tech titans since the beginning of the year. Data provided by digital analytics specialists Parse.ly highlights the diverging fortunes of both tech giants with Facebook’s share of external traffic referral slumping from 40 to […]
Every £1 spent on online display ads delivers an average of £1.94 in sales in UK supermarkets, according to a year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar, and IAB UK. The project tested ads of nine brands – Nescafé, Häagen Dazs, Persil, PG Tips, Magnum, Surf, Maille, Tropicana and Aquafresh – across the […]
Though UK consumers are annoyed by the lack of personalisation that brands deliver, they remain concerned about handing over their personal data in order for this personalisation to occur. According to research from Accenture, which involved 1,800 UK consumers, 47 per cent feel frustrated when brands fail to deliver a relevant, personalised shopping experience. However, […]
Almost four-fifths (79 per cent) of smartphone owners use their device’s fingerprint scanner, according to research by Deloitte – higher than in any developed country surveyed. More than a third of smartphones (36 per cent) in the UK now have a fingerprint reader. In a sign that consumers are becoming more enthusiastic about biometric technology, […]
Digital banking is growing in popularity with 53% of consumers using or willing to move to an online or mobile only bank — 27% have moved already, while 26% are considering the switch. This is according to research commissioned by Relay42, the leading data management platform (DMP) company that empowers marketers to orchestrate customer journeys. […]
Global consumer spend on mobile app stores is set to surpass $110bn next year, as iOS spend is driven by China and Android spend is driven by the emerging markets of India and Brazil. According to App Annie’s latest app ecosystem forecasts, global app store spend will grow around 30 per cent year-on-year (YoY) in 2018. […]
The number of connected care users will grow at a compound annual growth rate (CAGR) of 18.7 per cent over the next five years to reach 16.5m, compared to 5.9m people at the end of 2016. report from the IoT analyst firm Berg Insight. The figures come from the IoT analyst firm Berg Insight, and include […]
Average monthly mobile data usage in Europe will be 2.4GB per SIM card in 2017, largely due to big disparities among different European countries, according to GlobalData, a leading data and analytics company. By the end of 2017, GlobalData expects the most data-intensive country to be Finland, with 13.3GB per SIM per month on average, […]
Massive digital penetration has increased internet users across social media platforms like LinkedIn, Facebook, Twitter, Instagram, and YouTube which increases opportunities for small and medium-sized Enterprises (SMEs) to advertise and build their brands according to a research by MarketsandMarkets. Empowered by personalised marketing material appealing to an individual customer, the research named North America as […]
Urban car buyers may be exposed to more marketing messages than their suburban and rural counterparts, but CitNOW research shows that vehicle retailers are now in a stronger position than ever to reach out to them with video. City dwelling motorists are the keenest audience for video content when making a purchase, with more than […]