MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, its creative technology arm, announced the results of a scientific media trial that analyzed audience behaviours around ad skipping and identified critical steps to help advertisers maximize the impact of their skippable video ad campaigns. The report, entitled Turbo Charging Your […]
Two-thirds (66%) of marketing professionals no longer include mobile apps in their marketing campaigns, according to new research. The State of Digital Commerce report, launched by Episerver, examines the retail and e-commerce trends set to shape 2017. The report analyses the mobile presence of 100 top UK retail brands and draws on research with 1,200 […]
Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social. The report also found that the rate of growth for unique mobile users increased by more than half compared to last […]
Chinese online retail sales via a mobile phone are expected to reach $1 trillion in 2020, according to new data from Forrester. As the world’s largest online retail market, China is expected to be the first market to reach this milestone driven by its saturated smartphone market and the explosion in mobile commerce. Chinese consumers […]
Mobile gaming is enjoying unprecedented annual growth across the board racking in more revenue than the global box office takings from the leading movies, according to data from SuperData Research and Unity Technologies. In 2016, the global mobile market generated $40.6bn in revenue on the back of 18% annual growth (a mammoth spurt which saw […]
Consumer goods brands are increasingly looking at direct-to-consumer (DTC) opportunities, according to Warc, the global marketing intelligence service. Research suggests that cutting out or minimising the retailer ‘middleman’ allows brands that previously had no direct relationship with their customers to develop one. David Tiltman, Head of Content at Warc, says, “Low-cost start-ups have disrupted established […]
According to the latest market study released by Technavio, the global mobile augmented reality market is expected to grow at a CAGR of more than 77% during the forecast period. The research report — ‘Global Mobile Augmented Reality Market 2017-2021’ — provides an in-depth analysis of the market in terms of revenue and emerging market […]
According to a new market report published by Future Market Insights titled “Programmatic Display Advertising Market: Global Industry Analysis and Opportunity Assessment, 2015-2019″, the global programmatic display advertising market was valued at US$ 7.6 Bn in 2014 and is expected to register a CAGR of 49.0% from 2015 to 2019. Growth of the global programmatic […]
UK shoppers spent more via mobile this Christmas than the US and Europe, according to Adobe’s latest Digital Index. Of every £10 spent online in the UK, £4.10 came from a mobile device. The study, from Adobe, indicates that Britons were the most mobile shoppers this Christmas, with £4.10 of every £10 spent online coming […]
Native advertising has been a broad and somewhat murky category—encompassing everything from advertorials to bespoke, custom units to content recommendation widgets and rewarded video ads that typically run inside mobile games—but 2017 will be the year that some clarity emerges, with the broad classification breaking down into two distinct types: programmatic and non-programmatic. “A number […]