65% of digital media to be programmatic in 2019, according to Zenith’s ad spend report

65% of digital media to be programmatic in 2019, according to Zenith’s ad spend report

65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts, published on November 19. Advertisers will spend US$84bn programmatically next year, up from US$70bn this year, which represents 62% of digital media expenditure. Zenith predict that in 2020 advertisers will spend US$98bn on […]

European Publishers predict revenue from video, mobile and native ad formats to grow by 26% in 2019

European Publishers predict revenue from video, mobile and native ad formats to grow by 26% in 2019

Research released by Oath, in association with IAB Europe, has revealed that European publishers believe revenue generated by video, native and mobile formats will grow by more than a quarter (26%) over the next 12 months. Over 60% said these formats are paramount to the success of their business. The study entitled ‘Understanding Programmatic Challenges […]

Only 5% of European users refuse cookies used for personalised advertising, according Teads

Only 5% of European users refuse cookies used for personalised advertising, according Teads

Teads, the Global Media Platform, is creating a weekly report about the new European General Data Protection Regulation (GDPR) being implemented by European publishers. Teads’ barometer can be considered as representative of the market, as 2/3 of comScore’s top 300 global editorial publishers are on Teads’ advertising platform. Key findings include: 63% of European publishers’ […]

Over 3bn people will use RCS by 2023, as business spend grows to more than $18bn

Over 3bn people will use RCS by 2023, as business spend grows to more than $18bn

A total of 1.01bn people will use rich communication services (RCS) messaging across 168 mobile operators around the world by the end of next year, according to research from Mobilesquared. This is expected to grow to 3.23bn across 486 mobile operators by the end of 2023. The report identifies that only 5.7 per cent of brands and businesses […]

Ebiquity study finds that “three in four of the top 100 DACH advertisers are still exposed to ad misplacement”

Ebiquity study finds that “three in four of the top 100 DACH advertisers are still exposed to ad misplacement”

Ebiquity, a leading, independent, marketing and media consultancy, announced today the release of a research study in collaboration with online fraud and brand safety specialist, zulu5. Ebiquity’s media practice and zulu5 set out to study the extent to which ad misplacement is still prevalent in the DACH region – or Germany, Austria and Switzerland. It […]

Holiday spending set to jump nearly 25% across the UK, France and Germany this year, finds Adobe

Holiday spending set to jump nearly 25% across the UK, France and Germany this year, finds Adobe

Adobe released its online shopping predictions for the 2018 holiday season (from November to December), which found that spending in the UK, France, and Germany will jump nearly 25% compared with the same period in 2017.  The findings, based on Adobe Analytics data, also reveals shoppers in the UK will spend more than three times […]

Younger consumers are forcing brands to change how they approach influencer marketing

Younger consumers are forcing brands to change how they approach influencer marketing

The demand from consumers for authenticity and transparency within influencer marketing has had a significant change on the purpose the marketing technique serves for businesses in the last year. 60 per cent of digital marketers have seen the purpose of influencer marketing change ‘drastically’ for them in the last 12 months, with 56 per cent […]

More than two-thirds of marketers claim creative quality is being harmed by digital advertising growth

More than two-thirds of marketers claim creative quality is being harmed by digital advertising growth

Sizmek, the world’s largest independent buy-side advertising platform delivering impressions that inspire, announced research that reveals challenges marketers face as they try to balance technology innovation with creativity. The study, which surveyed more than 500 business decision making brand-marketers across Europe and the US, found that over two thirds (67%) believe digital growth in advertising […]

New PubMatic research reveals mobile header bidding volumes nearly double as the technology extends to in-app environments

New PubMatic research reveals mobile header bidding volumes nearly double as the technology extends to in-app environments

PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released its third Quarterly Mobile Index (QMI) of 2018. The report includes key insights around the growth in mobile app advertising, highlighting trends in mobile video, header bidding and the expansion of cross-channel monetisation. The newly released findings will guide publishers and buyers […]

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