Leading ad exchanges make programmatic transparency pledge

Leading ad exchanges make programmatic transparency pledge

Six of the top advertising exchanges have come to a mutual agreement, promising to clean up the programmatic buying experience by being more efficient, transparent, and fair. An open letter signed by Rubicon Project, OpenX, Pubmatic, Sovrn, SpotX and Telaria speaks of a commitment “to unleashing the full potential of programmatic advertising” by providing transparent marketplace principles for […]

PubMatic report provides tangible insights about inventory quality

PubMatic report provides tangible insights about inventory quality

PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released a new educational white paper that sheds light on the the various elements that affect inventory quality, “Understanding Inventory Quality: Thinking Beyond Bots.” This report provides in-depth insights from the evolving definition of inventory quality and what buyers and publishers should be […]

New PubMatic research shows mobile app advertising continuing to thrive worldwide

New PubMatic research shows mobile app advertising continuing to thrive worldwide

PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released its second Quarterly Mobile Index (QMI) of 2018, which identifies trends in mobile advertising for Q2. The report includes key points around growth in mobile app advertising, highlighting trends in mobile video, private marketplaces (PMPs) and the expansion of cross-channel monetisation. The […]

PubMatic Launches PubMatic Cloud to Evolve the SSP Business Model

PubMatic Launches PubMatic Cloud to Evolve the SSP Business Model

PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced the launch of PubMatic Cloud for publishers and tech companies looking to implement and control their own programmatic technology. By accessing PubMatic’s technology, global infrastructure and demand connections on a platform-as-a-service (PaaS) basis, clients are able to achieve full transparency and achieve […]

PubMatic, Publicis Media kick-off targeted private marketplace for the World Cup

PubMatic, Publicis Media kick-off targeted private marketplace for the World Cup

PubMatic, a publisher-focused sell-side platform (SSP), has announced the launch of an exclusive Targeted Private Marketplace (PMP) with Publicis Media. The self-service tool will create high-quality PMP deals at scale for marketers, based on unique sports audience segments across PubMatic’s premium Asia and global publishers. The exclusivity of this partnership will initially be available in […]

Apps lead the charge as mobile advertising continues to grow worldwide, according to PubMatic

Apps lead the charge as mobile advertising continues to grow worldwide, according to PubMatic

PubMatic, a publisher-focused sell-side platform (SSP) for an open digital media future, has released its first Quarterly Mobile Index (QMI) of 2018, which delved into key trends in mobile advertising for Q1. The report includes highlights around mobile app advertising growth, the continued expansion of header bidding adoption across mobile inventory, and the expansion of […]

APAC Mobile Advertising Market Shrinks as Header Bidding Fuels Global Growth

APAC Mobile Advertising Market Shrinks as Header Bidding Fuels Global Growth

Mobile advertising has contracted in the Asia-Pacific region in the months following the global brand safety crisis, new research has found. According to the PubMatic Quarterly Mobile Index report, the amount of Android app impressions in APAC has shrunk in volume by 50 per cent year-on-year in Q2 2017. Meanwhile, globally monetised header bidding impressions rose 149 […]

Header Bidding and Private Marketplaces Drive Global Mobile Revenue Growth

Header Bidding and Private Marketplaces Drive Global Mobile Revenue Growth

PubMatic, the automation solutions company for an open digital media industry, announced that its Q3 2016 Quarterly Mobile Index (QMI) report identified major trends in programmatic mobile advertising, with highlights around header bidding and private marketplaces (PMPs). The company found that global adoption of header bidding for mobile web increased significantly across its revenue management […]