This quarter’s report marks the four year anniversary of MoPub‘s Mobile Programmatic Trends Report (find the first report here). Since that time, the landscape for in-app mobile advertising, particularly through real-time bidding exchanges like MoPub Marketplace, has changed dramatically in terms of players, technology standards, and even platforms. On MoPub Marketplace alone, monthly ad impressions […]
Ad tech firm The Trade Desk has partnered with Spotify, Triton Digital and AdsWizz in order to bring fully programmatic digital audio inventory to its customer base. With more consumers than ever before accessing streaming audio via their mobile device, digital audio is a growing channel for advertisers, and programmatic buying can give marketers access […]
SpringHill Suites by Marriott capitalized on the popularity surrounding mobile video by leveraging a programmatic interscroller format to offer users an immersive tour of a room, resulting in nearly three times higher ad engagement than the benchmark for hospitality brands. The subsidiary of Marriott International teamed up with video advertising and digital display platform Celtra, […]
Teads, the inventor of outstream video advertising and the world’s number one video advertising marketplace, today unveils inRead 360, the latest addition to its game-changing inRead advertising suite. In a global first, the product offers an interactive and immersive 360-degree ad viewing outstream experience, similar to a Virtual Reality (VR) environment. Advertisers will benefit from […]
The summer and winter games have long been one of the television advertising world’s signature events. In fact, advertisers are estimated to spend over $1 billion on official television spots during the broadcast of the Rio games on NBC in August, according to Variety. Though it’s unsurprising that advertisers flock to secure TV ad spots […]
Mobile phones and tablets now account for 46 per cent of all viewing globally, according to a report from Telstra-owned premium video specialists Ooyala, up from 34 per cent in 2014. A large part of this is being led by certain APAC markets, according to the report, with five out of 15 APAC countries outperforming […]
