Social media management platform Hootsuite has announced a global partnership with Pinterest, resulting in the native integration of Pinterest into the Hootsuite platform. Following the trends uncovered in Hootsuite’s 2018 Social Trends Report showcasing the growing importance of the use of images to engage customers and followers, all Hootsuite customers are now able to schedule and […]
Instagram and blogs are seeing greater partnership activity between social influencers and marketers this year, according to a study released by influencer marketing platform Activate. Eighty-eight percent of influencers and 92% of marketers said they plan to use the image-sharing platform for more campaigns than last year. Meanwhile, 89% of influencers and 86% of marketers […]
Retailers will soon find a wider selection of ads available to them on Pinterest. The visual search company is expanding its “Shopping Ads” feature, which was tested with a handful of retailers last year. The ads, which consumers see in their Pinterest search feeds, will now be available to hundreds of other brands after a […]
Social ad spending during the festive period was up by 54% according to data gathered by data science and marketing technology firm 4C. The report took a sample of the brands using the 4C social platform to compile its ‘The State of Media‘ report. During the fourth quarter of 2017, a sample of $400m in […]
Pinterest said it is making a bigger push into search by launching Pinterest Search and Lens on users’ home feeds to cater to increasing mobile and visual searches among consumers. This includes a new search bar at the top of the home feed in the Pinterest iOS app that allows users to simply type what they’re […]
Pinterest’s Promoted Pins ad format has landed in the UK, with brands like John Lewis, Made.com, B&Q and Tesco announced as early launch partners. The visual bookmarking tool, which allows users to curate and share images and ideas via an online scrapbook of ‘Pins’, made the announcement on April 6. Promoted Pins, which launched in […]
Ad industry sources reveal that Pinterest’s “long-awaited video ads” are here. “Pinterest had been considering how it could implement video ads for months,” noted Garett Sloane in a post for Digiday. “Promoted video pins are being tested among a small group of users, and internally at Pinterest, according to one source briefed on the tests.” […]