Pinterest saw its share price soar last night after posting better than expected results in its second quarterly earnings report. Revenues for Q2 2019 were up 62 per cent at $261.2m (£215.3m), while monthly user numbers were up 30 per cent year-on-year, passing the 300m mark. There are currently more than 200bn Pins saved on the […]
There’s more to Pinterest than pictures and hashtags. According to the San Francisco tech giant, there’s been a 31% uptick in searches for “inspirational videos” since last year, and the network’s nearly 300 million monthly active users (MAU) are 54% more likely to say videos on Pinterest inspire them compared with content on other media […]
WARC, the global marketing intelligence service, has found that advertising revenues among key social and messaging companies rose 26.2% year-on-year during the first three months of 2019 to reach $17.9bn – the second-highest total on record. However, while this growth outpaced all other advertising sectors, it was roughly half the rate of expansion seen just […]
Pinterest has expanded its partners program globally to make it more accessible to third-party technology and businesses, creating more shopping experiences in the process. The Pinterest Marketing Partners program has become the global Pinterest Partners program and, with this, opened the door to more platform partners, feed management providers, shoppable experience platforms, and tag management […]
Pinterest is introducing new tools and features to help Pinners find the best products and services for their unique tastes and preferences. Pinterest has built solutions to help advertisers put their products in front of people who are on a path to purchase across Pinterest. With Catalogs, businesses can automatically create Product Pins featuring up […]
Pinterest announced that retail executive Andréa Mallard has joined the company as Chief Marketing Officer. She joins Pinterest from Gap’s Athleta, and oversees the global marketing and creative teams. Mallard is responsible for telling the Pinterest story to Pinners and Partners all over the world, as a growing audience comes to Pinterest to find inspiration […]
Pinterest has introduced a new ad format for businesses to promote their goods and services through. Now, advertisers will be able to take advantage of carousel ads. With Pinterest’s ‘Promoted Carousel’ ads, businesses can use up to five images within one ad on Pinterest, enabling them to show off more of what they have […]
Pinterest has opened up its content marketing API to third-party influencer marketing platforms, making it easier for brands to work with influencers on the social network. The influencer marketing program has been launched with eight partners – including AspireIQ, HYPR, Influence.co, IZAEA, Klear, Mavrck, Obvious.ly, and Open Influence – which have all integrated the API […]
Pinterest announced in May that it was testing promoted video at max width with brands including Kohl’s, American Express, Tropicana, Chevrolet, Paramount Pictures and John Lewis, and the company revealed Tuesday that the format is now available to all advertisers. Product marketing manager Nancy Jeng announced in a blog post that promoted video at max width is now available via Pinterest Ads […]
Furniture brand Neptune is among the first advertisers in the UK to pioneer the first commercial use of Pinterest’s new Pincodes through a print and digital campaign in partnership with lifestyle publication Livingetc, combining advertorial, product placement and social. The campaign, created by the newly branded TI Media (formerly Time Inc. UK), involves Neptune’s sponsored […]