Emmi Good Day Launches New Sleeker AR Enabled Packaging Experience To Encourage Happy Healthy Lifestyles
Emmi Good Day Launches New Sleeker AR Enabled Packaging Experience To Encourage Happy Healthy Lifestyles
Sony experiments with AR by using Snapcodes on Jumanji Blu-Ray and DVD packaging
If you’ve ever wondered what it’s like to play Jumanji, Sony Pictures has good news for you. To promote the release of Jumanji: Welcome to the Jungle, the company is using augmented reality to give Snapchat users a feeling of what it’s like to be inside of the hit movie, which debuts today on DVD, […]
eBay uses augmented reality to help you pick packaging
It can be a pain to sell your gear on eBay for many reasons, not the least of which is packaging. How do you know a box will be large enough without having it on hand? eBay can help: it just launched a previously teased, ARCore-based augmented reality feature for Android that helps you choose […]
Goulburn Valley Turns its Product into a Destination with GPS Labelling and Tour Platform
The origins of our food are a heated and ongoing debate in Australia. Consumers want to know the truth about what they’re buying. New government mandated labels are attempting to make it clearer, but, in a push for full transparency, Goulburn Valley Fruit has completely redesigned its packaging and turned the brand into a destination. […]
Chilean Winery Deploys Thinfilm’s NFC Mobile Marketing Solution in Asian Export Markets
Thin Film Electronics ASA a global leader in NFC (near field communication) mobile marketing and smart packaging solutions, today announced a new customer in the wine and spirits industry. PengWine, a premium producer of 5-star Chilean wines, will leverage Thinfilm’s NFC solutions to educate and engage consumers through gamification. PengWine is planning multiple commercial deployments […]
Industry Legends and Veterans Star in The FAB Awards’ 20 Years Young Campaign
The FAB Awards have announced that they are now open for entries for their 20th year, with a new campaign by Creative Directors, Naz Nazli and Alex Ball. The campaign was pinned around The Awards’ 20th Anniversary with the tag line: “20 Years Young”. Photographed by Andy Gallacher, it features some of the leading personalities from the […]
Jameson Unveils Limited Edition NFC-Enabled ‘Connected Bottles’
To celebrate and activate the launch of their new limited edition bottle range, Jameson Whiskey has launched its first collection incorporating Near Field Communication (NFC) technology. Created in partnership with Dublin based artist, Steve McCarthy and Pearlfisher London, the bottle’s added connectivity offers users the chance to experience the rich history of Jameson. The IoT enabled […]
Ogilvy India Launches ‘You Eat, They Eat’ Campaign for KFC
Ogilvy Delhi has created a digital campaign “You eat, they eat” for KFC’s add HOPE initiative, where KFC will contribute upto ₹5 from the sale of every bucket. The agency saw an opportunity to use the KFC bucket to raise awareness for the plight of millions of children, suffering from hunger. These short, animated films […]
Malibu Brings the IoT to FMCG as it Turns Bottles into Digital Touchpoints
Malibu is looking to capitalise on consumers’ “contactless payment behaviour” by turning 40,000 of its bottles into media platforms, offering consumers access to exclusive content simply by tapping their smartphone on the bottle. Malibu is using the same technology used for contactless payments to create 40,000 ‘connected’ bottles, allowing users with Android phones and the […]
Pushing the boundaries of the mobile web – AKQA’s “La French Touch”
INSIGHT For their 300th anniversary, Martell wanted to unveil a new La French Touch limited edition that showcases L’Art de Vivre in a contemporary way. IDEA AKQA were tasked to bring people on an unexpected journey by creating unique packaging that transforms into an interactive 360° mobile experience. The user guides the Martell Swift by […]