SpotX, the global video advertising and monetisation platform, released a new white paper exploring the evolution of TV and digital video. Based on intelligence from select industry reports, the white paper entitled, “Global TV and Video: Five Trends Contributing To The Continued Rise of Digital” concludes that traditional methods of TV viewing remain popular due […]
Next year. Next year. Next year! Mobile advertising has always been about next year. Well, next year is here in mobile advertising. In fact, there is nothing hotter in all of media than Mobile OTT Advertising. For those of you who are new to media and OTT, OTT stands for “Over the top” and consists […]
Tencent Video has been named the leader in China’s subscription over-the-top (OTT) video market, beating out rivals like Baidu’s iQiyi and Alibaba’s Youku. According to figures released by eMarketer, 24% of digital video viewers in China will subscribe to Tencent Video in 2018, and is set to surpass 29% by 2020. Meanwhile, Youku’s subscriber base […]
Almost 765m people worldwide will use a subscription over-the-top (OTT) video service at least once per month in 2018, according to eMarketer’s latest forecast. This total will represent 10.2 per cent of the global population and 32.1 per cent of digital video viewers worldwide. The analyst estimates the global subscription OTT market will grow by 24 per […]
Tremor Video DSP, a leading programmatic video platform, and Cuebiq, a next generation location intelligence and measurement company, have announced their exclusive partnership to deliver the industry’s first geo-behavioral targeting solution on over-the-top (OTT) devices. As part of a preferred partnership, MullenLowe Mediahub will be the first agency to execute this innovative audience hyper-targeting for […]
Supply side ad platform SpotX said it will be using Nielsen audience data for connected TV to evaluate ad campaigns that buy spots in programming on both traditional TV and over-the-top programming. With viewing through connected devices rising, SpotX said it is increasingly important for advertisers to understand their total campaign audience. SpotX will take […]
The average monthly mobile voice usage per subscriber in the Middle East and Africa will remain stable in 2018, despite the growing adoption of over-the-top (OTT) voice applications such as Skype, WhatsApp and Facebook Messenger, according to GlobalData, a leading data and analytics company. OTT voice applications can have a negative impact on telecom operators’ […]
Bolstered by the growing demand for digital video content from millennials, digital ad spending is set to overtake TV ad spending in Japan in 2020, according to eMarketer. The report further states that TV will account for a 32.4% share, which is $13.4bn, while digital will account for 29.8%. By the end of 2020, eMarketer […]
Formula 1, the pinnacle of motor sport, is set to launch F1 TV early in the 2018 FIA Formula 1 World Championship season, an innovative way for fans to enhance and enjoy their experience of Grand Prix racing. F1 TV is Formula 1’s over the top (OTT) platform and marks F1’s biggest investment in […]
The Internet Advertising Bureau (IAB) has released a white paper stating that blockchain technology is a “natural fit” for the video advertising supply chain, saying that it sees strong use cases for blockchain in digital video advertising. IAB acknowledged that cryptocurrencies have generated a lot of hype around the tech, but concluded that blockchain could […]