Immotion Group, the UK-based immersive virtual reality (VR) ‘Out of Home’ entertainment business, is pleased to announce the release of its new live-action VR experience, Swimming with Humpbacks. This world-first experience provides a rare glimpse and insight into one of the most mysterious creatures on the planet, the giant Humpback whale. The breath-taking short […]
Disney is working with Accenture Interactive to evolve the engagement between cinema goers and movie posters, unveiling a facial recognition photo booth to promote the studio’s live-action remake of Dumbo at SXSW in Austin. Through Studio Lab – a co-venture between the two companies designed to develop the production, distribution and marketing of the entertainment […]
VIOOH, the global marketplace for digital out of home (DOOH) trading announced that Manchester-based, programmatic advertising specialist, Regital, has become a strategic sales partner. The partnership will allow Regital to integrate VIOOH’s innovative technology into its existing programmatic portfolio to help inform and drive DOOH campaigns for its brands and agencies. DOOH is the second […]
Foundation Laço Rosa, an organisation in Brazil that fights against breast cancer, has installed an interactive panel that receives donations at the same time as it shows the power of a contribution. From a distance, the piece is an enormous barcode. But, up close, it is possible to read the names of women patients who […]
What if travellers waiting to board a plane could exchange tips face-to-face with others who are heading in the opposite direction? KLM Royal Dutch Airlines has worked with creative agency DDB Unlimited to build a bar where travellers can meet to exchange local tips at airports in the Netherlands, Norway and Brazil. This new travel […]
Verve, the leading mobile platform for location-powered programmatic video and display marketing, and HERE Technologies, a global leader in mapping and location services, announced a partnership that will amplify mobile display advertising performance and open up new digital out-of-home (OOH) and in-vehicle opportunities. By combining Verve’s solutions harnessing the power of location-context mobile data with […]
MediaMath, a leader in programmatic marketing technology, has achieved an industry-first with omnichannel advertising campaigns that purchased out-of-home (OOH) media through a partnership with Place Exchange, the first true programmatic exchange for OOH and place-based media. This marks the first time in digital advertising history that OOH ads were purchased programmatically via the exact same […]
Google has joined forces with location-based experiences platform Landmrk to unveil Ariana Grande’s new YouTube Original docu-series: Dangerous Women Diaries. As part of the series, fans of Grande will have access to digital content like Grande themed wallpapers and OOH billboards throughout the US. Seth Jackson, chief executive officer of Landmrk, said: “The YouTube Originals […]
Firefly officially launched out of beta on December 6, with a new approach to spur business and revenue by connecting brands, rideshare drivers, and local city governments. The company, which operates a first of its kind network of “situationally aware” digital smart screens mounted to existing rideshare vehicles, is already proving to be a […]
Bidooh, a real-time, real-audience, digital billboard advertising platform, is pleased to announce its strategy to increase the global reach of the DOOH Token following the completion of the Group’s Initial Coin Offering (ICO). Bidooh’s ICO has received the support of major, global digital exchanges such as OKEx and HADAX, and its DOOH token has successfully […]