The British Red Cross helps millions of people in the UK and around the world get the support they need if crisis strikes. However, over time, its website had become outdated and unreliable, with people unsure where to find the information they needed and confused about the organisation’s purpose. Head of brand and strategic marketing at British […]
Motor retail group JCT600 has created an online supercar game to help raise money for its chosen charity The Prince’s Trust. Created and donated by JCT600’s digital agency partner Code Computerlove, Petrol Head To Head is a Top Trumps style game that tests consumer’s knowledge of the world of high-performance motoring. As a free-to-play game, JCT600 […]
TV and movie streaming firm Roku has brought its free streaming service to the web in the US, meaning that anybody with a PC, mobile phone, or tablet can access the service. The Roku Channel was launched back in September to offer free, ad-supported movies and TV shows to Roku device owners. Now, those without […]
Creative technology agency Modern English have launched a ‘facial recognition playlist generator’ for music sensation, Dua Lipa. The ground-breaking new web-app uses an online social messenger premise to allow fans to interact with a Dua Lipa chat-bot and upload a selfie that is analysed to give them a personal playlist based on what mood their […]
Temple Spa doubled mobile revenue after upgrading its eCommerce operation in line with how customers prefer to shop. This case study looks at how the luxury skincare and spa brand worked with eCommerce agency Gene to get a 67% increase in mobile conversion rate over the same period. Temple Spa, co-founded by industry experts Mark […]
Bloomberg Media Group has launched ad.apt, an innovative ad solution breaking new ground in display advertising. Leveraging Bloomberg’s unique data, content and design footprint, ad.apt enables Bloomberg to convert a simple set of brand elements into a multitude of high-impact, natively designed formats. ad.apt delivers a range of user experiences featuring video, data and content […]
Teads, the inventor of outstream video and the No. 1 video advertising marketplace in the world, announced that it will provide outstream advertising technology globally across BBC.com, the commercially funded international 24-hour English news platform which offers up-to-the-minute international news, in-depth analysis and features to more than 95 million unique browsers outside the UK each […]
Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to Zenith’s Online Video Forecasts 2018, published on July 16. By 2020 the average person will be spending 84 minutes a day watching videos online. In that year, China will have the keenest […]
Leading digital marketing agency Adtrak has just completed a digital face-lift for a leading landscaping firm, complete with new website and the full suite of online marketing tools to bring it onto the cutting edge. The Nottingham-based agency is a digital partner of the British Association of Landscaping Industries (BALI), and was called on to […]
Reddit has belatedly joined the video ad fold with the roll out of native video advertising to select partners across both its website and mobile apps, a scheme which will be extended to all later in the summer. Hot on the heels of LinkedIn, Reddit will now hosts brands’ videos natively, playing them automatically when […]