Tencent has announced its first restructure in six years as the company faces increasing pressure from falling share prices and Chinese regulation. The internet giant will consolidate its business units combining online and mobile internet into one unit and will launch a new division to focus on business services such as cloud computing. The announcement, […]
Today, no less than 357 million children live in conflict zones. But, as so few of their voices are heard, it equates to around 357 million unheard stories. Many of which are stories of refugees. This insight inspired charity War Child and Amsterdam creative agency Being There to make a 3D audio campaign to […]
S4M, a privacy compliant martech company specialised in drive-to-store campaigns, has completed a study analysing the Cost Per Incremental Visit (CPIV) of more than a hundred marketing campaigns that aimed to increase in-store traffic. Using the proprietary data from the study allows S4M to be the first to provide CPIV benchmarks and to create a […]
TripAdvisor is overhauling its website and mobile experience, introducing a more social and personal approach to travelling and eating out. The new TripAdvisor, which is currently in beta ahead of its official launch later in 2018, will expand this site’s community beyond travellers to include brands, social influencers, publishers, and friends – enabling users to […]
I talk to online retailers every day and many of their comments revolve around a feeling of nostalgia for the days when things were simpler. We seemed to know instinctively who the shoppers in our store were, and so we implicitly understood what they wanted and how to give them a great experience. But today […]
Almost half of businesses invest at least $500,000 in digital marketing every year, according to a new survey. The research, from The Manifest, a business news and how-to website, found that forty-one percent (41%) of businesses spend at least $500,000 on digital marketing annually, and 81% spend at least $50,000. The survey of 500 digital marketers […]
Following the success of On Demand – the instant messaging service used to search for the products requested by customers in the Milan flagship store and have them delivered anywhere they want – Rinascente presents WeChat On Demand. The aim is to extend the company’s personal concierge service, which was launched almost a year ago […]
Jaguar has announced a ground-breaking collaboration with one of the world’s highest-profile singer-songwriters, Dua Lipa, to launch an innovative, integrated brand-building programme across Europe. The long-term, pan-European programme, will be rolled in over 15 markets across Europe including France, Germany, BeNeLux, Italy and Spain, and celebrates the brand’s popular SUV models, the EPACE,F-PACE and […]
Courtship, now known as dating, has been happening since the beginning of time and has drastically changed over the last few decades. Long gone are the days of parents arranging meeting between family friends since technology has now enabled everyone to become a serial dater. Move over Match, OKCupid and eHarmony, dating apps have arrived […]
China’s online retail market is expected to hit $1.8tn in 2022, buoyed by local tech titans Alibaba and JD.com, according to a report by Forrester. The ‘eCommerce in China: Trends and Outlook for The Largest eCommerce Market in The World’ report, revealed the Chinese online retail market will be more than double the size of […]