Research released today by Oath has revealed that native ads drive increased brand affinity amongst UK consumers, with 26% more likely to recommend brands they’ve seen on native ads and 15% more likely to consider purchase from these brands when compared to traditional display. The research aimed to gain insight into the value of native […]
Research released by Oath, in association with IAB Europe, has revealed that European publishers believe revenue generated by video, native and mobile formats will grow by more than a quarter (26%) over the next 12 months. Over 60% said these formats are paramount to the success of their business. The study entitled ‘Understanding Programmatic Challenges […]
Oath has made programmatic audio ads available globally through its Oath Ad Platforms suite of marketing and advertising solutions. Oath Ad Platforms launched in September, combining the assets of BrightRoll, One by AOL, and Yahoo Gemini into a single set of solutions. The addition of programmatic audio ads enables advertisers to reach podcast and streaming […]
The National Portrait Gallery’s largest acquisition of portraits of Afro-Caribbean sitters has gone on public display for the first time in Black is the New Black: Portraits by Simon Frederick a new display at the Gallery. The display brings together exceptional figures from the world of politics, business, culture, religion and science, photographed by artist […]
Less than four months after it killed off its Yahoo Messenger product, Verizon-owned Oath is introducing a new messaging platform called Yahoo Together. Designed for group chats between family, friends and interest groups, the platform allows users to separate out conversations into different topics, similar to IRC chat. “Have you ever been in a group SMS […]
Oath, a Verizon subsidiary, introduces Oath Ad Platforms as its simplified suite of intelligent advertising and publishing solutions globally. Oath Ad Platforms combines the best assets from BrightRoll, ONE by AOL and Yahoo Gemini into a unified set of solutions that makes it easier for advertisers and publishers to drive growth. The suite activates Oath’s […]
Oath’s Yahoo Mail platform is getting a mobile-focused facelift, with an updated mobile web experience and a new app optimised for entry-level Android Go phones. The improved mobile web version is designed to bring the user experience closer in line with the app, providing more native interactions on a smartphone. Users can interact with their inbox […]
Oath, a Verizon subsidiary, kicks off the Cannes Lions Festival with new opportunities for brands to engage with consumers through extended reality (XR) ad experiences. Combining the art of brand building and the science of data, new 3D ad formats and first-in-market programmatic VR ads represent the company’s latest premium ad innovation for consumers to […]
Oath announces a new campaign with HP to deliver an Augmented Reality (AR) experience to inspire millennial families to think creatively about printable paper craft, the first in the UK since the company announced the international roll-out of its AR formats at Mobile World Congress. The campaign centres on HP Instant Ink’s Free Printing Plan […]
Verizon’s Oath is teaming up with Samsung to deliver both media and advertising content through Bixby Home on Galaxy S9, S9+, S8, S8+, and Note8 devices. The partnership will enable Samsung customers to keep up-to-date with content from Yahoo Sports, Newsroom, Yahoo Finance, and Go90. Meanwhile, native ads via Yahoo Gemini will be distributed within […]