Mobile-native ad tech company S4M has teamed up with Adsquare, a mobile data exchange, to enable targeting and measurement capabilities within physical stores. The integration will give advertisers access to hourly updates about incremental store visits generated by their mobile campaigns in S4M’s Fusio dashboard. In addition, retailers and trading desks are able to optimise […]
Regal Entertainment Group, a leading motion picture exhibitor operating one of the largest theatre circuits in the United States, introduces Moviebill, a new collectible movie magazine featuring an interactive augmented reality (AR) platform. For the first time in April, moviegoers can access exclusive augmented reality content by downloading the award-winning Regal mobile app and […]
Moji Moji, which uses creative storytelling and vivid visuals to teach ABCs, phonics, and spelling to children ages three to five, is now available for iPad exclusively in the App Store. Created by Gakko, with input from parents and educators around the world, the app combines a uniquely compelling visual style with a rigorous […]
Manchester City have agreed a new multi-year partnership with Tinder, the world’s most popular app for meeting new people. A giant City-branded blimp soared over Manchester to mark the beginning of the relationship, whilst Tinder will also switch its colours across its social platforms to sky blue as they show their support for Pep Guardiola’s […]
The UK’s four major mobile network providers splashed out £1.356bn between them on the first stage of an auction for 4G and 5G airwaves. EE, Three parent Hutchison, O2 parent Telefonica, and Vodafone all successfully picked up spectrum on offer – with Airspan Spectrum Holdings, a SoftBank-backed UK-based subsidiary of Airspan, the only party to […]
The World Surf League (WSL) and the Jeep brand have announced the release of their virtual reality (VR) experience, Jeep Sessions: A Surfing Journey in 360°. Jeep Sessions: A Surfing Journey in 360° follows WSL Championship Tour surfers Jordy Smith and Malia Manuel as each embarks on a Jeep brand adventure to find the best […]
Online video advertising platform SpotX has partnered with Switch Media, a cloud based streaming company, to produce AdEase, a multi-screen digital product offering. The partnership allows broadcasters working with SpotX to take full advantage of Switch Media’s AdEase, improving the user experience and increasing engagement by providing one continuous video stream without any buffering during […]
AdColony, the ad quality video marketplace, today announced the company has been granted the coveted Certified Against Fraud certification by the Trustworthy Accountability Group (TAG). The certification reaffirms AdColony’s continuing efforts to directly combat ad fraud and offer increased transparency for its advertising and publishing partners. “Advertisers deserve to know that the campaign reporting they […]
LinkedIn has launched video for Sponsored Content and Company Pages, letting B2B marketers post ‘visually compelling stories’ to their audience on the business-focussed social network. Marketers will be able to use LinkedIn’s suite of B2B targeting capabilities available for video for Sponsored Content, to target audiences by traits including job title, seniority, company name, industry, […]
Domino’s has made both a live and virtual Rube Goldberg machine for a campaign to promote its Piece of the Pie Rewards program, including a mobile game that helps hungry players earn rewards. The ‘Beautifully Easy’ TV spot by Crispin Porter + Bogusky (CP+B) introduces the rewards program with a woman placing a pizza order on […]