S4M, an AdTech platform specialising in drive-to-store campaigns, is launching a brand new buying model – the Cost Per Incremental Visit (CPIV). Marketers will only pay for additional visits into stores generated by online campaign impressions. Brands can be sure that their drive-to-store results exclude organic visitors and are only measuring for visits generated directly […]
Reach Ajcon Technologies Private Limited, one of the fastest growing consultancy firms in the insurance sector, launched McXtra, an Insurtech app designed and developed by Fruitbowl Digital. McXtra is a cutting edge Insurtech platform that enables users and their families to consolidate all their insurance policies in a secure vault. It offers insurance services and […]
Shropshire digital agency Reech is helping Premier League football stars of the future thanks to the development of a new academy app. Reech, based in Shrewsbury, has created the app for Wolverhampton Wanderers FC to enable its young academy players and their families to have easy access to training schedules, coaching tips and more. The […]
Mobile technology provider Cloudbanter is offering mobile users worldwide the opportunity to gain rewards such as cash back, SMS, airtime, data allowance and other rewards, in return for the data they give up to advertisers and content providers on their phones. Cloudbanter’s ongoing user incentive points rewards scheme (My Rewards) offers mobile users the chance […]
Indian Future Group’s brand Big Bazaar has rolled out a Facebook augmented reality camera game as part of its FIFA World Cup activation. Facebook users can use the the camera on their mobile app and bounce the ball on their head. The activation is conceptualised by Bangalore based tech agency Alivenow. Pawan Sarda, group head of […]
As the World Cup continues to roll on, FIFA has joined forces with Snapchat to provide fans with more ways of showing their excitement during the tournament. Through the partnership, Snapchatters around the world can decorate both their photo and video Snaps with 2018 FIFA World Cup Russia branded augmented reality (AR) lenses, filters, and […]
AI-powered personalisation firm Neura has announced Neura Moments, a new solution aimed at creating a synthesis of a user’s real-life situation in a specific context, place and time to produce a situation-aware, actionable opportunity with predictable intent. Neura Moments are designed to combine with the recently-announced Neura True Personas to uncover new customer engagement opportunities for product […]
Ad fraud is a monumental challenge facing the entire digital advertising industry. According to Forrester about $7.4 billion was wasted on display ads in 2016, a figure set to rise to $10.9 billion by 2021. Juniper Research reported that total revenue loss owing to advertising fraud will reach a staggering $44 billion in 2022, rising […]
Healthcare and electronics brand Philips has partnered with digital agency Isobar to demonstrate a new 3D digital grooming service concept at 2018’s Cannes Lions Festival. The concept aims to show how Philips is leveraging cutting-edge software innovation to enhance the consumer experience and differentiate its brands. The service uses AR and facial mapping to enabling people to ‘virtually’ […]
Thin Film Electronics ASA, a global leader in NFC (near field communication) mobile marketing solutions, announced el Jimador Tequila as a new customer. El Jimador – a leading tequila brand of Brown-Forman, one of the largest American-owned companies in the wine and spirits industry – will use Thinfilm’s complete NFC mobile marketing solution to enhance marketing efforts […]