PubNative, a leading mobile monetization platform, announced the launch of HyBid, a solution that gives app developers more control over ad decisioning to allow multiple buyers to compete simultaneously in a unified auction, maximizing revenue. By leveraging server-side exchange bidding and in-app pre-bidding technologies, publishers can now segment valuable impressions to the most competitive buyers […]
Global beauty and cosmetics brand L’Occitane has adopted AI-powered personalisation on its mobile website, presenting changing products to users based on their behaviour in a social newsfeed-style experience, and resulting in a 159 per cent increase in conversion rates. The AI-powered platform was created by personalisation specialists Qubit, who used its Aura solution to bring the brand’s in-store […]
Restaurant chain PizzaExpress is looking to tap into consumer excitement around the World Cup with an AR game enabling customers to play a virtual game of football while sat at their table. The ‘Doughball‘ game, which is included as an update in the brand’s existing app, uses PizzaExpress’ iconic dough balls, and allows players to place […]
The Times and The Sunday Times, pioneers in the world of publishing, are embracing AI to power subscription revenue. The brands have signed with Phrasee for optimised email subject line generation for email marketing campaigns. This forms part of a brand-wide shift to embrace and work with new technologies. Phrasee’s AI technology generates and optimises marketing copy at scale. The […]
In 2018, driven by display ads, mobile will account for 69.9% of all digital advertising. With a 33.9% share of total US ad spend, mobile will pass TV as the leading advertising medium in the world’s largest ad market—and we expect that share will grow to a whopping 47.9% by 2022. “Advertisers are pouring dollars into […]
Finnish telecommunications company Elisa, has become the first operator in the world to begin commercial use of a 5G network and starts selling 5G subscriptions. The first person to use the 5G network was Anne Berner, Minister of Transport and Communications, who made a video call to Kadri Simson, Minister of Economic Affairs and Infrastructure in […]
The BBC has unveiled a new audio streaming app that it says is part of the corporation’s plans to “reinvent the BBC for a new generation”. BBC Sounds is a collection of the broadcaster’s live and on-demand radio, as well as music and podcasts in one place. The BBC says the app is designed […]
Instagram has rolled out video chat, giving users the chance to be part of up to four-person video calls via the app’s ‘Direct’ private messaging feature. With video chat, Instagram users can communicate with their friends via video without a phone number across both iOS and Android. The feature can be accessed through any message […]
InMobi, a global provider of enterprise platforms for marketers, announced a strategic partnership with Microsoft to enable new-age CMOs in their transformational journey from digital to mobile marketing. The partnership will consist of InMobi moving to Microsoft Azure as its preferred cloud provider, and will involve technology collaboration and combined go-to-market strategies aimed at accelerating the way […]
After the World Cup game between Sweden and Germany on June 23, Swedish soccer player Jimmy Durmaz was exposed to a massive wave of race hate on social media. To make a clear statement against this abusive behaviour, the Swedish insurance agency Länsförsäkringar decided to launch a Nasty Filter app – a service that turns […]
