Peak Games, creator of smash hit games Toy Blast and Toon Blast, announced an innovative collaboration with Ryan Reynolds. While many companies have collaborated with celebrities on brand marketing projects, including digital campaigns, this is the first celebrity driven campaign designed specifically for performance marketing purposes. For the first time in advertising history, the […]
Multichannel in-store and digital production company Immedia is working with JD Sports (JD), the leading UK trainer and sports fashion retailer, to create a new multi-stream music entertainment platform, JD-X, available to customers in-store and via its mobile app JD Sports. JD-X is a 24-hour music and entertainment service which officially launched at the weekend […]
Holidaymakers who fall ill in Europe, North America, the Middle East and Asia, are taking advantage of mobile consultations with UK-based GPs through the ‘Now GP’ app. Up to 600,000 holidaymakers who need medical advice whilst travelling abroad can, at the touch of a button, obtain GP and medication guidance and, if needed, access an e-prescription […]
Meetrics‘ latest Viewability Benchmarks show that viewability rates for display campaigns maintained the same level as Q1. Values for banner advertising decreased by one percentage point to 58% in the same period. Philipp von Hilgers, Managing Director and Co-Founder of Meetrics said: “The UK market has historically been in last place for viewability, but optimisation […]
Facebook recently announced in a blog that it has added five new features to its Ads Manager app, making it easier for advertisers to use creative tools using their smartphones. Now, while creating an ad on their mobile devices, advertisers can play around with tools like text overlays, stickers, logos or color filters. Facebook has also included […]
Innovid, a leading video marketing platform, announced support for third party viewability measurement from all major vendors in VAST inventory, which accounts for the bulk of digital video impressions. Complete video viewability measurement was previously only available in VPAID inventory, which requires an additional layer of code, and has less scale across the digital video […]
Almost 765m people worldwide will use a subscription over-the-top (OTT) video service at least once per month in 2018, according to eMarketer’s latest forecast. This total will represent 10.2 per cent of the global population and 32.1 per cent of digital video viewers worldwide. The analyst estimates the global subscription OTT market will grow by 24 per […]
Honor, a trendy, young and innovative smartphone e-brand, kicks off a series of partnerships with young emerging contemporary artists around the world, as part of its latest global creativity campaign ‘Honor Your Creation’. Clara Bacou, a UK-based digital technology artist will be the first to take part in the collaboration. “Honor has always been creative […]
A study conducted by mobile video advertising platform Jun Group found that both men and women prefer gaming apps over all other app categories, since gaming apps provide them with the best ad experiences. The results of the study, which polled US audiences across app categories and ages, speak to the rising number of people who […]
The first 100% mobile car rental service, Virtuo, is set to shake up the car rental scene as it launches in London on July 18. The Virtuo app was hand selected by the Apple team as App of the Day on July 14, which generated thousands of installs ahead of the launch. Already available in […]