Fanta, Snapchat and digital agency Movement are helping teens transform this Halloween, with a campaign that spans in 14 markets across Western Europe. Halloween is a key time when teens experiment with their identity, particularly those aged 16 to 19. Fanta is helping them transform, by releasing empowering tools and experiences that will allow teens […]
Experience, design and engineering company Dare has launched an interactive charity web app: ‘This is Scare’. It aims to raise awareness and prompt action for people to adopt black cats, who have a hard time being re-homed, particularly around Halloween. The site, which mimics a well-known dating app that rhymes with ‘Cinder’, urges users to […]
Thin Film Electronics ASA (Thinfilm), a global leader in NFC (Near Field Communication) mobile marketing solutions,announced Mackmyra Swedish Whisky as a new customer in the spirits category. Based in Sweden, the award-winning distiller of single-malt whisky is using Thinfilm’s NFC mobile marketing solution to connect directly with customers via smartphone, raise awareness of its Private Cask program, and […]
Sony Mobile UK and Mediacom partnered with AdColony, the ad quality video marketplace, to launch the UK’s first Aurora Interactive HD Mobile Video unit for the launch of the Xperia XZ2. Immersive storytelling was brought to life through unique in-video engagement, resulting in strong growth in brand awareness and purchase intent. Sony Mobile UK wanted […]
Mobile video interactive shoppable ads are effective at capturing user attention and driving brand lift, according to “The Interactive Ad Effect: CTAs in Mobile Video Shoppable Ads,” a study from the Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence. Across multiple methodologies, the research shows that interactive ads with a call-to-action (CTA) get […]
A new generation of Crunchfish’s gesture interaction software is launched. This high-precision one-gesture software solution is specially designed for interaction with any standard Augmented Reality (AR) smart glasses enabling a new intuitive interaction method. It makes it possible for the user to control all functions in the glasses with only one gesture, similar to […]
China leads the Asia-Pacific (APAC) region for mobile payment adoption, where 96% of Chinese consumers have used a mobile payment app in the past six months. Research from Kantar found 85% of Chinese select mobile payment as the most preferred mobile payment method. China is well ahead of India at 38% and Hong Kong at […]
KFC has launched its first ever Facebook game – Dirty Lou’s Sauce Mania – and the aim is to get as dirty as possible. With KFC’s Dirty Louisiana available in restaurants until 18 November, this highly addictive, sauce-tastic new arcade game features the burger’s three epic sauces Black Pepper Mayo, Supercharger sauce and BBQ. In […]
ADYOULIKE, a global leader in native advertising, has launched a Black Friday campaign targeting digital advertisers. The message behind the campaign is simple: Native Advertising works. And it will work for you this Black Friday. Mobile made up 64% of all shopping visits in the US in 2017 and mobile saw a 41% increase in […]
New purchasing stats from Wowcher show that UK consumers are becoming much more comfortable shopping via a mobile device, with three quarters of all purchases on the eCommerce platform being made through a mobile device. On big ticket items, where the AOV is over £412, such as long-haul holidays & cruises, wedding packages and beach […]