Mobile plays a pivotal role in overall marketing plans of not just new economy brands but traditional players as well, with the latter now going beyond brand awareness campaigns on digital. And rightly so. According to a Criteo survey, 36% of online traffic for major retail, e-commerce and travel companies in India, comes from mobile […]
Over 30,000 people petitioned for the addition of a taco emoji to the current collection of emojis. These expressive images have evolved from yellow, googly eyed balls to highly-detailed, racially-diverse faces. But why settle for one visual representation of a culture when you can have a full catalogue of emojis tailored specifically to a country’s […]
Friso by Friesland Campina is a trusted brand across the world by mums and “mums-to-be”. This trust originates from years of nourishment and love to ensure the products are of utmost quality. Hence it is very important for Friso to get the right information about mums and their infants – so as to allow the […]
While penetration of smartphones and mobile services continues to increase in Asian markets, mobile advertising is not as prevalent as is assumed. Brand owners still allocate a substantial amount of money to advertise on conventional media. According to data from the Asia Pacific branch of the Mobile Marketing Association (MMA), the average company in […]
The team at Pulsate, a self proclaimed pioneer in mobile marketing software, unveiled the “Mobile Marketing Growth Stack” to help companies “supercharge their app engagement.” Pulsate CEO, Patrick Leddy (pictured on right), said, “The reality is the majority of apps are only used once, users churn within the first few days and ignore push notifications.” […]
The ‘earn cash by looking at ads on your phone’ model is back in town. Tesco Mobile is offering its customers the chance to earn £3 a month off their bill by agreeing to receive ads on their Android handset from its partners. British Airways, McDonalds and Doritos are among the launch advertisers and Facebook […]