Facebook saw its quarterly profit rise 79% with revenues up nearly 50% in the third quarter as marketers poured money into Facebook’s mobile advertising offerings. The social network’s power to target and influence users has come under the spotlight by the US election scandal. The political storm in the United States over how Facebook, Twitter […]
Alphabet Inc on Thursday reported stronger-than-expected advertising sales and higher operating margins, driving shares up in after-hours trading as investors brushed off concerns about higher costs for acquiring mobile customers. The company’s shares were up nearly 3 percent at $1,020 after the bell. They have gained 25 percent this year.Third-quarter revenue for Alphabet, the parent […]
The proliferation of social media, affordable smartphones, and rapidly improving 4G LTE network infrastructure in emerging economies have all directly benefited the mobile advertising market. Large technology giants such as Facebook and Google consider it to be the future of advertising and have invested big bucks to increase the overall visibility of the mobile advertising […]
A Mobile Campaign for Johnnie Walker (Diageo Colombia) by Adsmovil and OMD The huge challenge was to find the best way to engage with the Target and deliver a relevant message at the same time. All of this whilst the target was enjoying the Party they were invited to purchase Johnnie Walker Red. For this, […]
TabMo, the first mobile DSP combining programmatic ad buying with proprietary creative ad units, and Integral Ad Science (IAS), the global measurement and analytics company that builds verification, optimisation, and analytics solutions to empower the advertising industry, today announce a pre-bid integration on TabMo’s Hawk platform. Through this partnership, Hawk gives online marketers improved brand […]
Innity, leading online media and ad tech provider in APAC today added five new mobile ad formats to its mobile advertising offerings – Mobile Cube, Mobile Grow, Mobile Cards, Mobile Underlay and Mobile Canvas, allowing advertisers the opportunity to reach target audience on mobile devices. Mobile Cube: The ad is displayed as a 3D cube […]
Marketers across the Middle East have developed mobile marketing strategies and find it easy to buy mobile advertising, but a new study suggests that more work needs to be done on creating mobile-friendly sites and integrating mobile with other marketing activities. The State of The Industry: Mobile Marketing in The Middle East report, from WARC and […]
M&C Saatchi Mobile, a full service mobile media agency that operates globally, has debuted in India, setting up two offices in New Delhi and Bengaluru. The company begins operations with two flagship clients, Ola and Swiggy. The move to India has given the mobile media company a footprint into a market with enormous potential for […]
According to the World Bank, small and medium enterprises (SMEs) account for about 90% of businesses and more than 50% of employment worldwide. A significant part of economic growth comes from SMEs in emerging markets, and a key part of this growth is closely related to marketing budgets. According to Hulya Altunbas (pictured below), CFO, […]
Mobile plays a pivotal role in overall marketing plans of not just new economy brands but traditional players as well, with the latter now going beyond brand awareness campaigns on digital. And rightly so. According to a Criteo survey, 36% of online traffic for major retail, e-commerce and travel companies in India, comes from mobile […]