Marketing services firm XLMedia PLC on February 7 said it has agreed a $5.1 million cash deal to buy mobile performance marketing platform ClicksMob Inc. ClicksMob helps brands to acquire customers for mobile applications across gaming, e-commerce, travel, entertainment and finance verticals, XLMedia said. The UK firm said the deal will increase its presence in Asia […]
Popular video app Flipagram is getting acquired by Chinese company Toutiao for an undisclosed amount. Flipagram was once a social media darling but the startup has been quiet recently. Flipagram will remain an independent product for the time being and the team will stay in its own office in the US. Recode first reported that […]
Clutch, a customer management and marketing analytics company, has acquired intelligent mobile promotions platform Persio in a deal that will add powerful new mobile marketing capabilities to the Clutch platform. The transaction puts Clutch in a position to capture a bigger share of the $32 billion marketing technology industry, just as brands are increasingly looking […]
Just Eat has acquired online food delivery rivals Hungryhouse, the UK-based food ordering platform of Germany’s Delivery Hero, and Canada’s SkipTheDishes for £266m. The acquisition of Hungryhouse is valued at £200m – with a further cash amount of £40m possible, depending on its performance between signing and completion of transaction. The purchase – funded through […]
The Mobile Majority, a data monetization and mobile media execution solution announced that it has acquired Gimbal, the leading enterprise-grade mobile engagement and location intelligence platform used by some of the world’s largest brands, retailers, advertisers, venues, and out-of-home (OOH) networks. Gimbal’s sophisticated location services infrastructure and data will help The Mobile Majority’s clients and […]
Location-based mobile ad network xAd has acquired WeatherBug, the companies said on November 15. WeatherBug operates a live weather website and app with more than 20 million unique users, as well as a network of more than 10,000 private automated weather stations across the country. It’s a page out of IBM’s book. Big Blue bought […]
Snapchat confirmed the acquisition of Bitstrips, rumoured for several months, in a blogpost announcing integration between the two services. This means users can download the Bitmoji app and sign in using Snapchat for the first time, as opposed to solely with an email address. They can also share their Bitmoji selves on Snapchat, as well […]