In a world-first, McDonald’s Australia via VML Sydney is launching ‘Snaplications’ – a one-of-a-kind Snapchat Lens that enables Snapchatters to apply for a job ‘in a snap’. From Friday 7th April, Snapchat users will be able to utilise the branded Lens that depicts the Snapchatter in uniform as a McDonald’s crew member and prompts them […]
Fast food chain McDonald’s has been slow to embrace mobile ordering but from March 2017, the burger specialists will begin testing its own app in the US in order to iron out the type of kinks experienced by the likes of Starbucks. Digital ordering is the holy grail of restaurant chains but few have mastered the technology […]
A new Night Tube map has been launched to help hungry Londoners on the hunt for a midnight McDonald’s. The fast food giant and OMD UK teamed up with app developer Bappz to create an interactive map that guides travellers to their closest open restaurant. “We’re particularly excited about this unique and innovative campaign. It’s […]
McDonald’s is literally giving away its secret sauce, with the food giant poised to hand out 10,000 bottles of its world-famous Big Mac Special Sauce for the first time ever. Limited free bottles of the savoury condiment will be available in dozens of locations across the US. Customers can find out where there closest bottles […]
A small U.S. advertising company is making waves in the tiny but rapidly growing market for personalized mobile advertising. SITO Mobile Ltd uses location-based data to target ads to users of more than 250,000 mobile apps, including the Wall Street Journal, Pandora and Major League Baseball. SITO collects data including a device’s ID and location […]
McDonald’s, Unilever and Gatorade are among the first advertisers to purchase Snapchat ads via third parties in what appears to be a test of the app’s programmatic potential. Rather than rush to explore that potential, the mobile messaging app is carefully testing automated ads with a select number of brands. These include Gatorade and Nissan […]
McDonald’s Japan rolled out a campaign using from the Weather category’s Weather Index when it launched a customizable menu that offered many burger variations. Using sales data from the company’s nationwide network of restaurants, together with weather data, McDonald’s Japan was able to analyze in real time when and where products were selling well, and […]
McDonald’s Australia has launched what is claimed to be a world-first mobile experience for its largest promotion, with the Monopoly Game at Macca’s app, transforming the entire promotion into a mobile gaming experience that converges the digital and physical worlds. Going mobile for the first time, the campaign and mobile gaming experience was led by […]
McDonald’s latest attempt to shed its unhealthy image backfired this week, after a fitness tracker happy meal toy was claimed to bring out its users in a rash. McDonald’s was hoping the Step It! Activity Band would be a means of getting kids to be more active. However, on Wednesday, it voluntarily removed the device […]
The ‘earn cash by looking at ads on your phone’ model is back in town. Tesco Mobile is offering its customers the chance to earn £3 a month off their bill by agreeing to receive ads on their Android handset from its partners. British Airways, McDonalds and Doritos are among the launch advertisers and Facebook […]