Mobiquity Technologies Launches Largest POI Database with 5.5 Million Unique Places of Business and Leisure

Mobiquity Technologies Launches Largest POI Database with 5.5 Million Unique Places of Business and Leisure

Mobiquity Technologies, a leader in advertising technology and mobile location data intelligence, announced the release of a new proprietary points of interest (POI) database. The new POI database creates the largest location dataset containing all commercial buildings, entertainment and sporting venues with over 5.5 million precise location polygons representing over 4,000 different retail chains across […]

Google launches Flutter 1.0, their UI toolkit for creating iOS and Android apps from a single codebase

Google launches Flutter 1.0, their UI toolkit for creating iOS and Android apps from a single codebase

 Flutter Live announced Flutter 1.0, the first stable release of Google’s UI toolkit for creating beautiful, native experiences for iOS and Android from a single codebase. Flutter is not meant to replace the traditional Apple and Android app models for building mobile apps. Instead, it’s an app engine meant for embedding into an existing […]

YouTube adds Stories feature only popular creators can use

YouTube adds Stories feature only popular creators can use

 Just like Snapchat, Instagram and Facebook, YouTube is rolling out a Stories feature to users, but only if you have at least 10,000 subscribers. On November 29, YouTube began rolling out a mobile platform feature reminiscent of the highly-trendy Snapchat Stories, a feature that basically all the most popular social media platforms have created […]

Apple puts music service on Amazon Echo in subscription push

Apple puts music service on Amazon Echo in subscription push

Apple and Amazon announced their second partnership in November: the iPhone maker’s music-streaming service is coming to Amazon’s Echo devices this month. The move gets Apple Music onto the most-popular voice-controlled speakers, giving it distribution beyond Apple’s own devices. Subscribers will be able to control Apple Music with Amazon’s Alexa digital assistant, the first time Apple has […]

BIOS raises $4.5M USD seed round to double technical team and announces new office in Montreal

BIOS raises $4.5M USD seed round to double technical team and announces new office in Montreal

BIOS, the leading neural engineering startup, announced today that it has closed a $4.5 million seed round from top investors in the UK, Canada and Silicon Valley. The company, formerly known as Cambridge Bio-Augmentation Systems (CBAS), will use the funding to double its technical team, progress the development of its core neural interface technologies, and […]

Personal and targeted communication is driving ad growth, according to Zenith

Personal and targeted communication is driving ad growth, according to Zenith

Online video and paid search are driving the growth in global adspend, as advertisers focus on personalised and targeted communications, according to Zenith’s Advertising Expenditure Forecasts, published December 3. With advertisers now able to use these channels to target with pinpoint accuracy and serve personalised messages, they are increasing both the efficiency and effectiveness of […]

Three delivers Hong Kong’s ‘first’ 5G live outdoor broadcast

Three delivers Hong Kong’s ‘first’ 5G live outdoor broadcast

Three Hong Kong, the mobile network operator’s arm in the East Asian autonomous territory, has completed the ‘first’ live outdoor broadcast via a 5G network within Hong Kong. The CK Hutchison-owned company ran outdoor network trials in both the 3.5GHz and 28GHz spectrum bands, carrying out the live outdoor broadcast using the former. The 5G […]

Omnichannel marketing has doubled in the last four years, according to Video Advertising Bureau

Omnichannel marketing has doubled in the last four years, according to Video Advertising Bureau

Omnichannel marketing means being agnostic about end points, says the Video Advertising Bureau (VAB). It sees all screens as worthwhile, and posits that working with many screens is the best way to pull in hard-to-reach viewers. Omnichannel is taking off in a big way for video marketers: 29 percent took a multi-screen approach in 2014, while 62 […]

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