The technology, media and telecommunications (TMT) practice at Deloitte, the business advisory firm, has announced its predictions for the UK TMT sector in 2019. The news comes following the launch of the eighteenth edition of Deloitte’s TMT Predictions 2019 report. Smart Speakers: the hear and now Deloitte predicts that smart speakers – internet-connected speakers with integrated […]
ByteDance, the Chinese company behind popular short video app TikTok, has decided it is time to take on Tencent in China’s messaging app game. The world’s most valuable startup has launched a video messaging app in a space dominated by WeChat. The app, named ‘Duoshan’, works in a similar way to Snapchat, enabling users to send videos […]
Kiip, a leading mobile marketing and app monetization platform, has partnered with the Purchase Decision Network (PDN), the only ad platform purpose-built for CPG brands, to give CPG advertisers enhanced data for targeting everyday shoppers across mobile devices. The integration makes Kiip the first ad network partner with access to PDN’s exclusive shopping list data, which includes […]
Digital video is a strong driver of brand awareness but must be tailored to its environment for greater effectiveness. This is according to a new GroupM study with Kantar, which evaluated the performance of the brand impact of in-context exposure to video ads across catch-up TV, in-stream short form, in-feed video, and UGC video environments for a popular haircare […]
UK consumers are seeking a more personalised experience when they are booking their holidays, while 40 per cent of them now use their mobile phone or tablet at some point in the booking journey. While mobile use is growing, desktop remains king with 61 per cent of consumers booking their holidays on either a PC […]
Merchants seek better tools to attract and convert shoppers online. In light of general shopping trends, 2.14 billion shoppers are expected to make the move to online by 2021. AdRoll announced integrations with BigCommerce and Yotpo to help merchants seize this trend using AdRoll’s suite of online marketing tools without needing to be a digital marketing expert. AdRoll supports more than 37,000 […]
AdSecure, the ad verification tool used by ad networks, ad operations teams and publishers, announced the addition of Native ad protection to its digital weapons arsenal in order to combat digital threats and malware and safeguard end users when exposed to online advertising. Native ads pose an interesting challenge when it comes to protecting the […]
For a small island nation, tucked away in the South Pacific, New Zealand has an interesting challenge: to attract tourists to its picturesque shores, but not too many. With limited space and beds, Tourism New Zealand, the country’s marketing body, must balance the country’s booming tourism industry with practical sustainability. In China, this translates to […]
Amazon is developing a Prime Video-like streaming service for video games via a monthly subscription, The Information reports. The company is planning on using its already established cloud computing service to enable subscribers access to unlimited AAA games on their mobile devices. Although there has been no official announcement regarding the service, sources say Amazon video […]
Google is making it easier for users to continue their old searches by adding activity cards. Activity cards are designed around the idea that searching — especially on mobile — is often a disjointed experience due to time constraints or other interruptions. At times, a user might leave open a browser tab in the background […]