Johnnie Walker Blended Scotch Whisky announces the launch of a new digital mentorship program, leading a new era of whisky education that can be enjoyed from the comforts of home for those of legal drinking age. As the number one blended Scotch whisky in the world, Johnnie Walker continues to innovate in new and exciting […]
Let´s Talk is a free app from Läkerol that connects people who speak fluent Swedish to people who need to practice the language. The App has been developed by King Agency in Sweden. A clever and refreshing way for a Lozenge Brand to encourage Social Good and ignite conversations. Willing Swedes can demonstrate another way […]
Mobile shopping and purchasing have become the norm across the globe, according to “Mobile Commerce: A Global Perspective,” an in-depth survey of mobile users from 19 countries around the world, released today by the Interactive Advertising Bureau (IAB) at the IAB MIXX Conference. Just over three-quarters (76 per cent) of smartphone and tablet users in […]
SITO Mobile, a leading mobile engagement platform, announces a data and product development partnership with Blue Bite, a top cloud-based IoT platform company. SITO Mobile’s Marketing Platform provides advertisers access to more than 98% of U.S. mobile consumers via 200,000 of the world’s most popular apps to present consumers with digital display and video ads. […]
According to a new market report published by Transparency Market Research entitled “Mobile Advertising Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2016 – 2024,” the global mobile advertising market in terms of revenue accounted for US$ 13.05 Bn in 2014 and is forecast to expand at a CAGR of 31.3% during […]
Google has been focusing for years now on finding better ways to track and measure ads as we switch from one device to another to consume media like TV, music or written articles like this one. And now, to coincide with Ad Week in New York this week, Google is revealing its latest […]
Huawei Consumer Business Group, the World’s number three smartphone vendor, has appointed full service creative agency Doner London to develop a full suite of communications for the brand’s flagship P9 smartphone, voted the best European consumer smartphone 2016/17 by the EISA Awards. Launched in early 2016 to reinvent smartphone photography with a ground-breaking dual lens, […]
Snapchat’s name has disappeared about as quickly as the app’s trademark disappearing photos. The Venice, California-based company is debuting its first hardware, $129.99 video-capturing sunglasses, and renaming itself as “Snap Inc.” to reflect its new direction, the company’s CEO and cofounder Evan Spiegel told WSJ Magazine. Snapchat has been testing early versions of the gadget, […]
Instagram announced it has exceeded 500,000 advertisers. COO Marne Levine, speaking to Forbes, says the company’s next big opportunity is catering to small- and medium-sized businesses. (Courtesy of Facebook) The number of advertisers on Instagram has more than doubled over the last six months and now exceeds 500,000, up from about 200,000 in February, the […]
Twitter is pushing further into one of the most lucrative segments of the mobile ad economy. The social network announced September 22 that it is now letting advertisers run native app-install advertising campaigns across a host of different apps through the platform’s third-party partnership network. Like other types of native ads, the network will shoehorn promotions […]