Facebook tops new Indonesia Performance Index by AppsFlyer

Facebook tops new Indonesia Performance Index by AppsFlyer

AppsFlyer, a mobile attribution and measurement company, has launched its Indonesia Performance Index and finds Facebook ranking first across the board. The Index is spilt between two categories of gaming and non-gaming, further segmented into Android and iOS. The methodology calculates non-organic and organic retention rates over a 30-day period, dividing the active users in a […]

AppOnboard Raises $4M to Undo Mobile Ads with Full Fidelity App Demos

AppOnboard Raises $4M to Undo Mobile Ads with Full Fidelity App Demos

AppOnboard Inc, the premier developer of interactive, Full-Fidelity Demos of mobile apps, has raised $4M from Troy Capital Partners, London Venture Partners (“LVP”) and a syndicate of VCs and CxO luminaries of the mobile app ecosystem including the original creator of Google AdSense Eytan Elbaz. AppOnboard’s proprietary, patent-pending technology transforms any mobile app into a fully […]

Chinese Mobile Payment Service Alipay to Launch in the US

Chinese Mobile Payment Service Alipay to Launch in the US

Alibaba’s third-party online payment platform Alipay has expanded to the US through an agreement with First Data, a payment technology solutions company. The agreement means customers using Alipay will be able to use the mobile payment service at around 4m US businesses. The implementation of Alipay will begin with First Data’s clients that use its […]

McDonald’s Sweden Gamifies its Music Playlists with Cloud-Powered Soundtrack Your Brand Quiz

McDonald’s Sweden Gamifies its Music Playlists with Cloud-Powered Soundtrack Your Brand Quiz

McDonald’s Sweden has rolled out a music-based quiz across its restaurants via a partnership with Spotify-backed Stockholm company, Soundtrack Your Brand, adding a gamified dimension to dining in its restaurants via its pre-existing app. McDonald’s hopes to appeal to young people, driving them to download its app on iOS and Android in order to participate […]

New ‘discovery-driven commerce’ platform goes live in the UK

New ‘discovery-driven commerce’ platform goes live in the UK

Curalate has launched in the UK, with Farfetch and Lipsy among more than 50 European brands already working with the US-based digital marketing technology company. Its ‘discovery-driven commerce’ platform enables retailers to leverage visual content from a variety of sources and make it fully shoppable for consumers. Curalate’s technology tags each image and video with […]

Chatbots will save the customer service industry over $8bn by 2022

Chatbots will save the customer service industry over $8bn by 2022

Chatbots are set to save the customer service industry over $8bn (£6.2bn) by 2022, up from just $20m this year, with the healthcare and banking sectors benefitting the most. According to a study from Hampshire-based analyst Juniper Research, the banking sector is most suited to an immediate rollout of chatbots compared to other industries because […]

TripAdvisor gets into food delivery with GrubHub

TripAdvisor gets into food delivery with GrubHub

TripAdvisor is partnering with GrubHub to implement instantaneous access to delivery menus from its website and its mobile app. Consumers browsing TripAdvisor restaurant listings in the US will now have the option to order food from tens of thousands of Grubhub’s restaurant partners in 1,100 cities. By clicking the “Order Online” button, consumers are brought […]

Telefonica partnership gives consumers more control over personal data

Telefonica partnership gives consumers more control over personal data

Multinational telecoms company Telefonica has formed a partnership with People.io, a UK-based personal data startup, to give German consumers control over elements of their personal data. The deal will see a co-branded version of the People.io app, called O2 Get, launched as part of Telefonica-owned O2’s Germany app portfolio on both the Play Store and […]

CM introduces Texter to test reliability of messaging routes

CM introduces Texter to test reliability of messaging routes

How can you ever really guarantee the quality of messaging routes when you’re dealing with fake DLR’s, grey routes and ‘white listed’ test nodes? CM introduces a new tool Texter, which provides a complete new way of testing global sms delivery and routes. Solving a Distorted View Texter is an sms testing tool that uses live nodes to […]