Real-world location intelligence company Gravy Analytics and performance marketing data provider Cross Pixel announced their collaboration in creating powerful, new consumer audiences for use in digital advertising campaigns. These audiences address the evolving need for marketers to understand consumer shopping behaviour, whether online or offline. The new in-market audiences blend Cross Pixel’s online shopping and […]
At an event in New York, Voysis has announced its new product, Voysis Commerce, and released the findings of a research report that shows voice commerce and search is at a major inflection point for retailers and brands. The launch of Voysis Commerce comes shortly after the company revealed their breakthrough on WaveNet technology that […]
New research from Teads reveals that CMOs at large brands in the UK have made drastic changes to their digital marketing in the last 12 months in response to growing concerns around brand safety, transparency and fraud – with 44% reviewing relationships with suppliers and 43% reviewing agencies. Less than a year since Marc Pritchard’s […]
Jongla, the Finnish mobile messaging innovator, announced that they will start offering their messaging technology for other companies and app developers. Known earlier for their world’s lightest messenger, Jongla, that gained popularity in emerging markets, the company now offers their latest innovations as a light messaging SDK and fully-hosted cloud service for Android and iOS. […]
Spotify has teamed up with Hulu to make its subscription plan for students a lot more interesting: Students will now be able to get both a premium Spotify subscription and a subscription to Hulu for a combined price of just $4.99 a month. Spotify Premium for Students, now with Hulu, as the plan is officially […]
ADYOULIKE, the leading in-feed native ad platform, announces a new partnership with Tabmo, the first mobile creative DSP for video, display and native advertising. The integration between these two platforms will enable agencies and brands to service audiences with more personalized and highly targeted native advertising on mobile devices. This new pairing combines the technology […]
American shoe company Converse, have teamed with creative agency AKQA, to launch their new campaign. ‘Forever Chuck. For Every You’ aims to position Chucks for a new generation of teenagers, showing them that iconic Chuck Taylors are the perfect pair for whoever and whatever they want to be. “Whoever you are, however you identify, there’s […]
Traditional TV and mobile screen viewing are set to reach parity by 2020, with 50 per cent of all TV and video viewing taking place on either smartphone, tablet, or laptop. According to Swedish networking and telecoms company Ericsson, the amount of video consumed on mobile devices would have increased 85 per cent since 2010. […]
OCBC Bank has tapped into Apple’s new Face ID facial recognition technology by allowing its customers to log into the bank’s consumer and business apps with their face, instead of using passwords or their fingerprints if they are using the new iPhone X. The Face ID technology, called OCBC OneLook, can be used for apps […]
Ericsson has launched Ericsson Emodo, a new data management and advertising solution that provides high-quality audiences at scale to advertisers, brands and publishers. With more than 1.3 billion user profiles in its Data Management Platform, Ericsson Emodo allows advertisers to leverage their existing workflows and reach out to audiences in an efficient, privacy-compliant manner while […]
