Go2mobi, mobile programmatic advertising platform, has announced the Go2mobi Total Control API. The API allows developers to build custom programmatic features. Add agencies, trade desks, performance marketers, and more gain access to Go2mobi’s demand side platform through an API. Whether users are looking to build streamlined workflows, or standalone DSP platforms, the Total Control API will […]
Untitled Project Singapore’s team of creative technologists has released a new 360 degree, 3D virtual tour experience of Scoot’s Boeing 787 Dreamliner. The VR experience, which will be activated in pop-up showcases in nine countries across the Asia Pacific, is designed to give prospective customers a very unconventional tour of Scoot’s flagship aircraft. A mixture of real […]
Toyota is working with Amazon, ride-hailing companies Uber and Didi, automaker Mazda and Pizza Hut to develop an electric autonomous shuttle that can be used to deliver people—or the packages they’ve ordered—to their destination. And it might just make it to the Olympics in 2020. Toyota Motor President Akio Toyoda revealed the so-called e-Palette concept vehicle […]
Facebook’s VR division Oculus has teamed up with Xiaomi to create a pair of standalone VR headsets with the aim of giving people more affordable access to VR. The Oculus Go, which was first announced back in October 2017, and the Mi VR Standalone were both unveiled at the Consumer Electronics Show (CES) 2018. “We […]
Under pressure to boost its slowing revenue growth and a stock price that’s been in the dumps for months, Snap is turning to China. The company is planning on an “ambitious” effort to attract advertisers from China and other Asian-Pacific countries to its Snapchat app. Snap has a goal of quickly growing sales from the […]
Keith Ta takes up the post of Head of Sales at Pocket Media, a leading mobile media agency. CEO Benjamin Pomerantz is pleased to welcome Keith to the company. His wide experience as a digital entrepreneur will be invaluable to the global growth of Pocket Media’s sales departments for App Installs (CPI) and Mobile Entertainment […]
Innocent Drinks is trialing a fresh digital out-of-home (DOOH) programmatic buying method that will allow it to target audiences based on geo-location data. The UK brand is the first to use the automated trading desk technology that has been developed by its media planning agency, MediaCom. The campaign will light up DOOH screens in cities […]
Spanish automaker Seat has linked up with Saba, a developer of urban mobility solutions and parking management specialist, to create an app that enables users to have shopping delivered directly to their parked car. With Droppit, available on both iOS and Android, users are able to place a shopping order at a virtual supermarket and have it […]
Usage of Facebook Live reached record levels on New Year’s Eve 2016, and New Year’s Eve 2017 provided yet more evidence of how mainstream live-streaming via social networks has become. Facebook product manager Erin Connolly and engineering manager Kunal Modi announced in a Facebook Media blog post that more than 10 million people live-streamed via Facebook Live Sunday, up 47 percent from the previous […]
January 2018 marked the launch of the Samsung SmartSuit: an innovative ice skating suit with corresponding app. Based on a concept by creative agency Cheil Amsterdam and developed by Samsung Benelux the suit was exclusively designed for Dutch short track speed skaters Sjinkie Knegt and Suzanne Schulting. This technological innovation enables the brand to […]