BMW has acquired Parkmobile, an app that provides guidance and services for those looking for parking in North America, including on-street and garage parking payments and spot reservation. BMW Group had already held a minority investment in the company, and owned its Parkmobile Group Europe affiliate, but today it increased its holdings to reach majority […]
Lyft has finally opened up Concierge to businesses and organizations of all sizes. The program allows members to hail rides for other people, giving companies a way to offer that extra touch of service to customers, especially those who can’t call for a ride themselves due to one thing or another. Concierge launched in 2016 […]
Watchmaker TAG Heuer has revamped its 18K white gold Connected Modular 45 smartwatch with no less than 589 baguette-sized diamonds — 23.35 carats’ worth in fact — and it can be yours for a mere $197,000 (£143,000). The watch, which takes the title of most expensive smartwatch in the world, is basically just 2017’s $1,600 […]
Television viewers and spectators at Sunday’s grand finale at the Vodafone Premier Badminton League broke into impromptu smiles when they realized they had unexpected company. Lending an entirely unique experience to complement the nail biting match, were the adorable Vodafone Pugs in ‘augmented’ avatar. This is the first time that augmented reality has been seen […]
Toymaker Lego has struck a partnership with Chinese internet behemoth Tencent to collaborate across a broad range of digital content and platforms. In making the announcement, Lego said it was seeking to increase the awareness of digital safety among children and parents in China, and to provide Chinese children with “fun, creative and most importantly […]
Havas has become the latest major media agency to be certified for both brand safety and anti-fraud by JICWEBS – the independent body that sets best practice and standards for trusted online ad trading in the UK. Havas takes the list of certifications for brand safety and anti-fraud to 72. Certification is awarded if an […]
Ei Group, one of the largest pub company in the UK, has partnered with Yext, the global digital knowledge management provider, to maximise discoverability of its portfolio of pubs across the digital ecosystem, improving customer experience and driving footfall in real-time. The Yext knowledge Engine is a cloud-based platform that will be the single and […]
Google is planning a new push to vet top-tier YouTube videos that it bundles for major advertisers, people familiar with the effort said, moving to address resurgent concerns that inappropriate content is being shown alongside brand messages. The new approach will be applied to videos that are part of Google Preferred, a set of popular […]
“Do it”, “everything is possible”, “yes, we can!” are phrases that we see everywhere. In sport clothes brands, isotonic beverages, yogurts, books, preachers and politicians. The culture of “you can” has taught us that with effort and perseverance we can do anything. But the truth is that there is something we can’t do: win […]