Snapchat has introduced a range of new lenses that give users the opportunity to play augmented reality (AR) games with their friends on the app. With Snappables, Snapchatters use touch, motion, and facial expressions to take part in the interactive games. Some of the games give users the chance to challenge their friends and […]
Manchester United‘s official ride partner Uber organised a 360 Old Trafford Destination United experience in India as part of their sponsorship activation. Uber created an immersive 360 experience pod with the aim to give the fans an essence of the Theatre of Dreams. Other Old Trafford experiences like a dedicated fan area with players’ tunnel, […]
Israel has a relatively small population of almost 9 million people and a saturated telecom market with over five mobile operators and a number of mobile virtual network operators (MVNOs). Despite this challenge, 018 Xfone launched a new mobile operator under the brand ‘We4G’ which entered the mobile market in April 2018 and has network […]
Instagram and blogs are seeing greater partnership activity between social influencers and marketers this year, according to a study released by influencer marketing platform Activate. Eighty-eight percent of influencers and 92% of marketers said they plan to use the image-sharing platform for more campaigns than last year. Meanwhile, 89% of influencers and 86% of marketers […]
Facebook’s Messenger for Kids has courted its share of controversy in the short time it’s been on the scene. In an effort to clean up the app’s reputation, Facebook is adding a feature that parents have been asking for: making it inaccessible during certain timeframes. Specifically, during dinner, when they should be doing homework or […]
Drinks giant Diageo is bearing its social responsibility with the release of an immersive virtual reality experience that aims to forewarn participants of the dangers of binge drinking. ‘Decisions: Party’s Over’ takes the form of a first-person interactive story. The cinematic experience features content created by Jaunt and is aimed at the estimated 7.8 […]
In the first quarter of 2018, Amazon‘s sales of advertising services and other service offerings leapt 132% to $2bn (£1.4bn) year-on-year. This is an increase of 17% from the last quarter of 2017, which is typically the strongest quarter for retail advertising due to the holiday season. “The fact that our data suggests advertisers bucked […]
In its quest to turn a profit, Snapchat parent company Snap Inc. is looking for more ways to generate revenue while preventing users from defecting to other platforms. But Snapchat users may have to endure more ads in the process — and soon those ads will be ones that can’t be skipped. Snapchat will start […]
Facebook posted $11.8 billion in advertising revenue for Q1 2018, a 50% increase over the same period last year, according to its earnings report for the quarter. Mobile ad revenue represented about 91% of ad revenue in Q1, up from 85% a year ago. The number of daily active users on the platform increased 13% […]
Amazon has unveiled the Echo Dot Kids Edition with a custom version of Alexa that will read to kids, play music, answer questions and do other chores. It uses a new flavor of its FreeTime app called FreeTime for Alexa that includes parent controls and family-friendly features that run on the Echo, Echo Dot or […]