O2 has unveiled the evolution of its galvanising #FollowTheRabbit campaign, created by VCCP. Building on the success of 2017’s launch and the mantra that life doesn’t come with catch up, 2018’s campaign focuses on the power of shared life experiences that only live music can offer. At the heart of the campaign is that in […]
Times Internet, India’s largest digital products company, has launched its interactive live gaming and entertainment show – ‘BrainBaazi‘. The show follows on the heels of Times Internet’s digital strategy and reimagines live video entertainment. Audience participation is facilitated through a downloadable app, currently made available on the Play Store for android devices. “At Times Internet, […]
Snapchat is planning to show clips of the Winter Olympics to its users thanks to a new tool which allows television networks to send parts of live shows to the app. Snap partnered with NBCUniversal to pipe clips of the latter’s Olympic broadcasts to the app, along with live updates and contextual information. For example, […]
One of the ironies of going to a yoga class is that all the good work of destressing can be undone in the rush to get to work afterwards, or on the commute home. This is what prompted Finnish yoga devotee Mikko Petäjä to start a live online yoga alternative two years ago. “I worked […]
Hundreds of millions of people are expected to watch the summer Olympics in August, but only users of Samsung phones with a paid TV subscription will have the chance to watch the tournament in virtual reality for the first time, NBC Sports announced on Thursday. The London summer Olympics in 2012 attracted 217 million viewers, […]
From today, London’s Tube and train passengers can get travel alerts sent to their phone, thanks to a partnership between Transport for London (TfL) and Twitter. In what’s being described as a “world first” by the travel authority, the new service will notify travellers via a direct message if there are severe delays on their […]
Snapchat is teaming up with NBC for the upcoming 2016 Olympic games in Rio de Janeiro this summer, in a major deal that could propel the youth-centric social media app to a wider global audience. Under the US-only deal, Snapchat will present “unique perspectives” from the games via the service’s Live Stories.” Snapchat will have […]