Nielsen held a global launch event in Singapore for a new Smart Store offering, which aims to help retailers and manufacturers understand shopper behaviour and uncover the “moment of truth”. Regardless of the store format, Nielsen claims the offering will allow marketers to measure, evaluate, and optimise a range of retail strategies that impact sales […]
Reddit has announced the upcoming launch of native promoted posts for its mobile apps. The company said in an email to advertisers that its apps are the most popular way its 330 million monthly active users access Reddit content on mobile, and they now account for 41 percent of time spent on Reddit across all […]
Google Station is the company’s high-speed public Wi-Fi platform that first launched in India two years ago and later expanded to Indonesia. The free service is now available in Mexico City. The premise behind Station is to improve access to high bandwidth services in areas where internet data plans might not be affordable, and thus […]
Ola, Uber’s key rival in India, has taken its first step overseas after its service officially went live in Australia via a launch in Sydney. The company announced its plans to go Down Under at the end of January and in Sydney, which is its first full launch, Ola said it has signed up over […]
Kakao, the Korean internet firm that operates the country’s largest messaging app, is moving deeper into crypto after it revealed plans to launch a blockchain-focused business unit. A Kakao representative confirmed the plans and that the company has hired Han Jaesun, CTO of gaming startup FuturePlay, to head up the business. The company isn’t commenting […]
Global adtech and app user acquisition company, Mpire Network, launched a comprehensive brand refresh. At its centre is the introduction of a new, truncated name, Mpire, to reflect the Company’s evolution beyond the category of ad network. Accompanying the new name will be a renewed visual brand identity for the company, and the new website. […]
You have a few options when it comes to streaming music and whether you’re subscribed to Spotify, Apple Music, Tidal or something else, there’s a lot of music right at your fingertips. But live recordings offer their own sort of listening pleasure, and while you may find some on those streaming services, Paste Music thinks […]
Amazon has launched its Prime Music service in India, giving its Indian Prime members access to 10s of millions of songs across international and Indian music labels in over 10 languages including English, Hindi, Tami, Punjabi, Bengali, and more. The eCommerce giant introduced its Prime service to India about 18 months ago – though it […]
VSP Global announced the launch of Level smart glasses, featuring activity-tracking technology seamlessly embedded inside the temple of an optical frame. The technology tracks activity via an accompanying smartphone app, and as users reach daily step goals they earn points redeemable for a donation of vision care services to individuals in need. “We’re thrilled to […]
AT&T has announced the first cities to get its 5G network. The carrier plans on installing 5G in twelve cities by the end of 2018 and on top of the list is Atlanta, Georgia, and Dallas and Waco, Texas. The remaining cities will be announced at a later date. Several carriers have been trialing 5G […]