Line Corporation, the Japanese subsidiary of South Korean internet company Naver Corporation, has entered into a ‘capital alliance’ with investment management firm Folio, which will see its service integrated into the Line messaging app. Following a Line investment in Folio, the pair will work to implement the service on the Line app – which now […]
UK advertising is set to see a ninth successive year of growth, and the nation will remain one of the fastest-growing media markets in 2018 with a 4.8% increase predicted to take total investment to £19.8 billion. This is according to the latest forecast from GroupM, one of the world’s leading media investment group. The […]
In a survey of over 200 SMEs by UK call tracking provider, Mediahawk, 62% said that social media brings in the highest quality leads and sales. Offline media such as print, including magazines, flyers and newspaper ads, bring in the second highest quality leads to their business (51%), revealing that small businesses must manage their […]
Chinese ride-hailing company DiDi Chuxing is investing an undisclosed amount in Estonian online taxi firm Taxify to help it expand in Europe and Africa, where it has gained share in some cities against US player Uber. DiDi Chuxing will invest in and collaborate with Taxify to support the latter’s further expansion across its regional markets, […]
Celtra, the creative management platform for digital advertising, today announced a $15 million investment led by Unilever Ventures and WPP. Unilever and WPP are partnering to use Celtra’s market-leading creative technology across Unilever’s global marketing organization and its ecosystem of service providers, technology vendors and media suppliers. Celtra aims to help advertisers maximize their creative potential […]
Accel Partners, DCM and Impact Venture Capital co-founder, Dixon Doll, has joined the board of directors and invested in Out There Media (OTM), one of the world’s leading mobile data monetization providers headquartered in Vienna, Austria. OTM is the creator of Mobucks™, a proprietary technology platform that connects the world’s leading brands and agencies with […]
Mobile ad spending in the UK will reach almost £7 billion ($9.45 billion) this year to represent more than a third (36.6%) of UK media ad investment, according to eMarketer’s latest UK ad spending forecast. Overall digital ad spend will grow 11.0% in 2017 to £10.89 billion ($14.70 billion), accounting for 57.9% of total media […]
Finstar Financial Group, a fintech-focused international private equity group founded by Oleg Boyko, announces that it has invested USD 3 million in Rocket10, a rapidly growing mobile marketing agency. This investment forms part of Finstar’s strategy to use mobile technology to grow its fintech businesses. As part of the venture investment, Finstar will utilise Rocket10’s […]
Techstars Seattle graduate Leanplum has raised $29 million in a Series C round, led by Canaan Partners with participation from Kleiner Perkins and Shasta Ventures. It’s a big round for the startup company, which left Seattle for San Francisco shortly after graduating from the Techstars program in 2012. The latest round brings total funding in Leanplum […]
The Share Centre, the retail stockbroker, has launched a new app to give people all the support, guidance and information they need to make investing easy. The new app, created by Rufus Leonard, provides information on the top risers and fallers in the market and expert analysts’ share tips and fund recommendations. The Share Centre […]