IAS ENHANCES TIKTOK BRAND SAFETY WITH NEW CATEGORY EXCLUSIONS AND VERTICAL SENSITIVITY SEGMENTS

IAS ENHANCES TIKTOK BRAND SAFETY WITH NEW CATEGORY EXCLUSIONS AND VERTICAL SENSITIVITY SEGMENTS

Industry-Leading Brand Safety & Suitability Measurement Expands to 11 Additional Countries to a Total of 60+ Countries on TikTok Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimisation platform, today announced it is expanding its unparalleled brand safety and suitability measurement reporting on TikTok to include new Category Exclusion and Vertical Sensitivity […]

SeenThis now certified to provide Integral Ad Science (IAS) measurement in its platform

SeenThis now certified to provide Integral Ad Science (IAS) measurement in its platform

The video certification process gives SeenThis clients the option of having IAS validation of video metrics – an industry-first for video display  Adaptive streaming technology platform SeenThis today announced that Integral Ad Science (IAS), a leading media measurement and optimization platform, has completed a video certification to provide third-party-validated, actionable measurement for advertisers distributing video […]

IAS Announces First Attention Product to Unify Media Quality and Eye Tracking

IAS Announces First Attention Product to Unify Media Quality and Eye Tracking

Quality Attention™ Provides Actionable Attention Metrics that Tie to Business Results for Global Advertisers Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimisation platform, today announced the general availability of its Quality Attention™ measurement product – the first to unify media quality and eye tracking with machine learning. The new offering provides […]

UK viewability reaches over 70% for the first time, according to Integral Ad Science

UK viewability reaches over 70% for the first time, according to Integral Ad Science

Viewability of online and mobile ads is the highest it’s ever been in the UK, ahead of Germany, Australia and the US, according to new research. The latest Integral Ad Science Media Quality Report provides benchmarks for viewability, brand safety and suitability, and ad fraud across all digital environments and channels around the world. Viewability […]

Integral Ad Science Media Quality Report: Video ad engagement rises in the UK

Integral Ad Science Media Quality Report: Video ad engagement rises in the UK

UK desktop video ad viewability rose by 7.9 percentage points during 2017, driven by a narrowing performance gap between programmatic and publisher direct trading, according to new research. The latest Integral Ad Science Media Quality Report highlights the state of viewability, brand safety, and ad fraud within the UK digital advertising industry The H2 2017 report highlights […]

Almost 40% of video ads were viewed to completion in the second half of 2017, according to Integral Ad Science

Almost 40% of video ads were viewed to completion in the second half of 2017, according to Integral Ad Science

37.9 per cent of all video ad inventory across all channels was viewed until completion in the second half of 2017, according to the latest report from measurement and analytics company Integral Ad Science (IAS). On mobile web video, viewability increased across all quartiles, improving from 31.6 per cent in H1 2017 to 41.4 per […]

InMobi Expands IAS Integration for Enhanced Ad Viewability Reporting

InMobi Expands IAS Integration for Enhanced Ad Viewability Reporting

InMobi, an independent mobile in-app advertising platform, has announced an expanded integration of Integral Ad Science (IAS) verification solution to include IAS Firewall tags that now provides advertisers with enhanced viewability reporting for their mobile in-app VAST (Video Ad Serving Template) video campaigns. Recently, InMobi announced that it has acquired AerServ for $90 million. In […]

TabMo Partners with Integral Ad Science to Give Marketers an Integrated, Mobile-first Approach to Brand Safety, Fraud and Viewability Measurement

TabMo Partners with Integral Ad Science to Give Marketers an Integrated, Mobile-first Approach to Brand Safety, Fraud and Viewability Measurement

TabMo, the first mobile DSP combining programmatic ad buying with proprietary creative ad units, and Integral Ad Science (IAS), the global measurement and analytics company that builds verification, optimisation, and analytics solutions to empower the advertising industry, today announce a pre-bid integration on TabMo’s Hawk platform. Through this partnership, Hawk gives online marketers improved brand […]