Barneys New York, the luxury specialty retailer, announced its spring campaign, Mantle, a virtual reality experience with the Martha Graham Dance Company and Samsung Electronics America. The iconic New York institutions have joined forces to create a virtual reality short film that blends fashion, technology and contemporary dance, premiering in Barneys New York stores […]
German multinational electronics retailer Saturn has teamed up with MishiPay, a mobile self-checkout platform, to introduce ‘Europe’s first’ cashierless store. The Saturn Express pop-up store in Innsbruck, Austria at the Sillpark shopping centre is a pilot project for the technology. It gives shoppers the chance to purchase audio devices, games, accessories, and more without ever […]
Mobile shopping and purchasing have become the norm across the globe, according to “Mobile Commerce: A Global Perspective,” an in-depth survey of mobile users from 19 countries around the world, released today by the Interactive Advertising Bureau (IAB) at the IAB MIXX Conference. Just over three-quarters (76 per cent) of smartphone and tablet users in […]
New research from Hitwise reveals how important mobile devices have become to in-store shopping and indicates why retailers must adjust their campaigns to meet changing customer behaviours. The Hitwise research, based on the online per cent activity of 3m UK shoppers, found that 77 per cent of online searches that focus on price match, and […]
London Drugs has launched a new Photolab app that allows free and easy upload and printing of photos direct from a mobile device and social media accounts. “The Photolab app was designed to satisfy Mobile Phone and Tablet users’ growing appetite for easy mobile printing from their personal devices while they are in “the moment” […]