Facebook has revealed its new premium video ad program, Facebook Showcase. It will give online video and TV ad buyers exclusive opportunities to advertise on Watch, Facebook’s video-on-demand service. As of now, Showcase is only available for advertisers targeting US audiences, but will eanble those ad buyers to access new tools such as In-Stream Reserve, […]
Bidalgo recently announced that it has been named as an Apple Search Ads Partner as part of the program recently announced by Apple Search Ads. Bidalgo is among a select group of partners that meet Apple Search Ads’ goal of identifying leading companies that provide its customers with the highest level of support and expertise […]
TabMo’s demand side platform (DSP) Hawk has become the only mobile-first platform to connect additional advertising channels. For the first time, advertisers can use one mobile DSP to run campaigns that display complementary messages to audiences across mobile, connected TV, digital out-of-home (DOOH) and programmatic audio. “Brands can now complement their mobile advertising by amplifying […]
In a bid to eradicate fraud from influencer marketing, Buzzoole has developed proprietary technology that can identify fake accounts, fake followers and fake engagements or interactions. Based on opted-in first-party data collected from Instagram Business Accounts supplied by actual influencers and creators on Buzzoole’s platform, the technology will deliver to brands influencers who can guarantee […]
S4M, a leading drive-to-store platform, announced the release of a pioneering global product feature, Uplift Trust, for its FUSIO by S4M platform. FUSIO by S4M is the first SaaS solution to optimise media investments in real-time for drive-to-store campaigns. The Uplift Trust feature is an industry first, allowing marketers to see if the in-store uplift […]
The latest eCommerce and Digital Marketing M&A Market Reports from international technology mergers and acquisitions advisor, Hampleton Partners, reveal that 2018 recorded a $20 billion increase in disclosed eCommerce M&A value compared to 2017, boosted by mega-deals such as Walmart’s ambitious $16 billion purchase of Flipkart and Adobe’s acquisition of Marketo for $4.75 billion. Private […]
The 5G Stadium-Immersive reality in sports project developed by Telefónica and FC Barcelonahas turned the Nou Camp into the first football stadium with standard dedicated 5G coverage. The deployment of this technology in the stands and on the pitch using Telefónica’s commercial frequency band and a standard 3GPP network by Ericsson will allow for new, more immersive ways of enjoying […]
Zyalin Group announces the release of its newest product, iKydz Lite, providing low cost internet safety for all. Designed with all the simplicity of iKydz’s Total Internet Control on one app, delivered at a price that makes it as affordable as possible for families around the world. Irish firm Zyalin Group is on a mission […]
LG Uplus, the South Korean mobile network operator and Elisa Corporation, the Finnish mobile network operator, have signed a memorandum of understanding (MoU) at the Mobile World Congress 2019 in Barcelona. The MoU defines the partnership for cooperation in innovation, startup collaborations, service and network automation development. Both LG Uplus and Elisa have high priorities […]
F5 Networks announced several new solutions and enhancements designed to allow service providers to launch 5G services. The announcements include a new network functions virtualisation (NFV) package that will enable the optimisation and scale of existing 4G and new 5G networks, along with other improvements to help providers speed up delivery of new 5G services […]