Alzheimer’s Society, McCann Worldgroup in Europe, and MRM//McCann Frankfurt are launching My Carer, an Alexa Skill, created to help improve the lives of hundreds of thousands of people living with dementia in the UK. Globally dementia is expected to affect 50 million people by 2020. The cost of caring for dementia currently is $818 billion/£627billion. McCann developed the skill together […]
With the “Heroes of the Night” app, Beck’s is launching a new initiative in keeping with its brand claim “You make it legendary”. From now on, WhatsApp users can simply transform their chat history into a comic and therefore recreate their epic night out with friends in the most unique way. In cooperation with comic […]
In a first-of-its-kind partnership with Picturehouse Cinemas, Spotify, one of the world’s most popular streaming service, will be taking over the pre-movie ‘turn off your phone’ moment across all screenings for two months as part of a broader campaign involving OOH, social, radio and digital activations. The partnership, devised by media agency UM and Digital […]
Lifesaver Power – a power bank sharing service – are revolutionising the way people access power on the go. The company provided an unlimited mobile charging network – “Press for Power” – across two days of the Electrify the World tour. The #electrifytheworld movement was created by Nissan as an initiative towards sustainable electric living. […]
A ground-breaking mobile app offering early warning detection of potentially fatal strokes has been developed by Cheil Hong Kong. According to WHO figures, someone has a stroke every two seconds. It claims the lives of more than 6 million people die each year. Meanwhile, two thirds of those who survive are left with brain damage […]
Virgin Media gave TV fans a unique glimpse of 2019’s Virgin Media British Academy Television Awards, with a 360 live stream from the red carpet, a robotic photo experience capturing beautiful shots of guests, behind the scenes interviews with award winners and the chance to win tickets to 2020’s BAFTA TV Awards. As part of […]
In partnership with Teslasuit, Rokid and Lumus, HeadsUp curates the first full body multi-sensory driving experience to the F1 Paddock Club delivering an unprecedented level of immersion: Feel the Drive. Hosted at the F1 Paddock Club, “Feel the Drive” is created by using the on-car camera feed and telemetry data from Lewis Hamilton’s pole position […]
A recent study has revealed that 93% of parents, of children aged 2-5 years old, believe toddlers of this age group are spending too much time in front of electronic devices. The data, by Kiddi Caru, also shows that 60% of this group have given their toddlers a tablet, with over half (57%) being just 3 […]
S4M, a leading drive-to-store platform announced a strategic partnership with Tapad, a global leader in digital identity resolution, to provide its clients with a holistic view of anonymous customer journeys across digital devices. This move responds to a rising need in the industry as each customer’s path to purchase becomes increasingly complex. Studies have shown […]
Talon has developed proprietary technology platforms that allow internal users and external customers to engage seamlessly with Out-of-Home (OOH) to deliver meaningful outcomes. The two platforms simplify a fragmented and complex medium by bridging the gap between advertisers’ demands and existing capability in the OOH market place. They will be instrumental to delivering more advanced capabilities […]