Whalar is proud to unveil its release of the world’s first neuroscience study on influencer – ‘The Science of Influencer’. This study uncovers the true power of influencers by answering the question – why does influencer work? Included in the report are some startling comparisons of the emotions evoked and memories created by influencer ads […]
Advertising and marketing professionals have significantly different priorities when it comes to customer experience because they are working to different internal mandates. This is according to Adobe’s 2019 Digital Trends Advertising in Focus report. For advertising professionals, the biggest priority for almost half of respondents (46%) is to demonstrate Return on Investment (ROI) to the rest of […]
Pinterest has expanded its partners program globally to make it more accessible to third-party technology and businesses, creating more shopping experiences in the process. The Pinterest Marketing Partners program has become the global Pinterest Partners program and, with this, opened the door to more platform partners, feed management providers, shoppable experience platforms, and tag management […]
Dad Skills, the new Google voice Action from creative tech agency Rehab, launched ahead of Father’s Day. Providing help for new dads when they need it most, the action offers novices a ‘quick advice’ experience via voice for when their hands are well-and-truly full. Built by fried fathers at the agency, based on their insights, […]
Blippar, an augmented reality (AR) firm which was on the brink of extinction last year, has unveiled a web-based AR solution, enabling anybody to create and distribute AR experiences on the web. WebAR, which will be integrated integrated into the company’s Blippbuilder platform, enables AR rendering within the web browser through image recognition and simultaneous […]
Raised with online creative tools and entrepreneurial platforms to broadcast their creations, Gen Z is defining a new era of influence and creative communication. This group, ages 13 to 22 years old, are already monetizing their outputs, building empires, e-zines, communities and more—all while using visual tools like those available on Snapchat to propel their […]
One of the world’s most effective brand design consultancy Elmwood, has helped to create Joii, a ground-breaking mobile app which leverages AI and is designed to make looking after a pet more accessible, more affordable and more convenient. The objective was to improve pet care outcomes by meeting the wants and needs of pets, pet owners and […]
ADmantX, a leading data provider of natural language processing (NLP) semantic-based solutions, announced the launch of its Homepage Intelligent Solution for publishers. The new solution will help publishers boost their ad revenue by making their homepage more accessible to advertisers whilst also improving the profiling of their readers. By conducting a granular content analysis of the […]
Faster than expected uptake of 5G has led to telecoms firm Ericsson predicting that there will be 1.9bn 5G subscriptions globally by the end of 2024, an increase of 400m on its previous forecast. The speed at which mobile network providers are introducing 5G around the world means coverage is set to reach 45 per cent of the world’s […]
A new study on in-app ad pricing and performance has found that the average click-through rates (CTR) of in-app video ads are 7.5 times higher than display ads. In-app videos are often full screen, which means their viewability rates also tend to be much higher than smaller display formats. As a result, consumers are much more likely […]