Snapchat is continuing its focus on location-based advertising initiatives. The app is rolling out three new ad tools, two that include location-based targeting options and an in-store analytics tool that lets advertisers track traffic at their brick-and-mortar locations. Location Categories Of the two new location-based ad features, the first is a location category filter. Advertisers […]
Striving to please on-the-go customers and coffee junkies, Dunkin’ Donuts is unveiling a next-generation unit in Southern California that features a pickup counter for mobile orders, nitrogen-infused cold brew and tabletop outlets to power devices. “We’re making sure we stay relevant and ahead of consumer demand” for convenience, franchisee Parag Patel said during a tour […]
Brits aren’t against the idea of letting a brand they like sponsor them, with 42 percent claiming the would let a desired brand put their logo and the words ‘sponsored by’ in the bottom corner of their profile photo across social media. The findings come from a YouGov survey of over 2,000 Brits, commissioned by […]
Pandora is set to acquire digital audio ad technology company AdsWizz for $145m in an effort to bolster its advertising revenues. The deal is expected to close in the second quarter of 2018 and is subject to customary closing conditions and regulatory approval. Pandora agreed to pay $145m in a combination of cash and stock, […]
Half of all workers in the US will work remotely by 2020 as cities become more congested and workers demand more flexible working conditions. To drive this remote working future, 5G mobile internet will be needed, observes GlobalData, a leading data and analytics company. As GlobalData Technology Analyst Glen Hunt comments, “5G commercialization is one […]
Truth, The Marketing Group’s (TMG) blockchain-enabled media agency, has announced the first successful launch of an advertising campaign using blockchain smart contract technology. The campaign, which ran across a national publisher for ten days until 19 March 2018, saw media agency Truth fully disclose all fees involved to the client. Blockchain as a technology has […]
Our poor eyeballs are being fried by our screen addiction. Apparently 63% if people in the EU are afflicted by digital eyestrain – it turns out that staring a pixels all day long is hard work. That’s why McDonald’s and their agency Isobar Poland decided to use their online ads to help consumers give […]
New single malt scotch whisky The Glenlivet Code is coming to market with an intriguing AR tasting experience created in conjunction with Shazam. The whisky, inspired by British Code breakers, promises a “labyrinth of flavours that will test the senses of even the most discerning whisky drinker”. As part of this test, the bottle will […]
Kids’ digital media platform TotallyAwesome has announced the launch of an incubator program for aspiring young YouTubers in Australia. The TotallyAwesome Squad is a hand-picked club of content creators who inspire others to create, imagine, express, and share their creative ideas within a global social community of like-minded kids under 13 years old. Each week, […]
The battle between e-commerce companies Amazon and Flipkart in India continues to intensify as Amazon is now closing the gap on Flipkart, according to Forrester. Flipkart raised $2.5 billion from Softbank in 2017, bringing its total funding to $6bn to date and competing with Amazon, which committed $5bn to India for market share. After surpassing […]