Swrve, a real-time customer engagement platform, has helped KeyPoint, a Silicon Valley-based full-service, not-for-profit credit union, achieve 248 per cent growth in monthly app usage, prompting both companies to further expand their partnership. Swrve helped KeyPoint achieved such growth by sending hyper-relevant push notifications, launching geo-triggered campaigns, and sending detailed in-app messages. With the help of Swrve, KeyPoint […]
Dimelo, a RingCentral Company, the leading cloud-based digital customer engagement platform, announces its integration with the WhatsApp Business solution that allows businesses to interact with customers in a fast and simple way directly through WhatsApp. With over five billion people actively using messaging apps every month, it’s evident that today’s customers want to connect with […]
Against a backdrop of the worst period since the financial crisis for new car sales, new research has revealed the UK’s automotive companies could also be limited in their ability to understand and engage their customers due to data challenges. The new findings, from marketing data and services experts Acxiom, discovered that over a third of automotive […]
Financial accountability software pioneer, Validu recently unveiled their unique real-time event monitoring and auditing application. Validu is the first electronic platform available that can monitor every customer engagement, every day, anytime and anywhere in the world. And all in real time. Validu is a mobile event monitoring tool for customer engagements that replaces a traditional […]
Mindshare UK, in partnership with AR technology company Zappar, has launched ‘Layered’ – a report identifying how brands must adapt to the rise of augmented reality (AR). • The report reveals that a third (33%) of consumers believe AR would help them to narrow down choices when shopping. • Increasingly, consumers are expecting products […]
Since its inception in 2000, Gumtree has successfully brought classified ads to the masses, and along the way helped grow the world’s thriving online retail market. Joining the eBay Classifieds Group in 2005, its growing user base delivers over 16 million unique visits a month – making it the UK’s #1 classified ads site. […]
Sprinklr, a social platform for managing customer experiences at scale, announced an expanded partnership with Reddit, allowing brands to access historical and real-time Reddit data, send and receive private messages and publish to any subreddit all within Sprinklr’s platform. Global companies can now use Sprinklr to listen to what customers are saying, analyse trending topics […]
Celtra, the leading creative management platform for digital advertising, released results from a commissioned study, “The Mobile Ad Experience Matters To Your Media ROI,” conducted by Forrester Consulting on behalf of Celtra. The study found that brands who prioritize creative see improved customer response rates and achieve higher brand recognition. Forrester predicts that mobile advertising spend […]
